Book Review: App Savvy

About the Book

How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product.
Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.

• Learn about the App Store and how Apple's mobile devices function
• Follow guidelines for vetting and researching app ideas
• Validate your ideas with customers -- and create an app they’ll be passionate about
• Assemble your development team, understand costs, and establish a workable process
• Build your marketing plan while you develop your application
• Test your working app extensively before submitting it to the App Store
• Assess your app's performance and keep potential buyers engaged and enthusiastic

App Savvy - Book Trailer from Ken Yarmosh on Vimeo.

About the Author

Ken Yarmosh

Ken Yarmosh is a product strategist focused on building exceptional mobile applications. Before getting into mobile apps, he orchestrated the development of desktop and web applications for products as diverse as the financial accounting system for the United States Courts and the automated search marketing platform for Clickable.

With his startup experience of transforming rough ideas into polished products, Ken uses his technical background and business know-how to tackle and conquer new market innovations. While helping clients with iPad, iPhone, Android, and web apps, Ken's own portfolio includes the perennial bestseller AudioBookShelf. He maintains a blog at http://kenyarmosh.com.

My Take on the BookWhile I have not read a lot on application development in the past, author Ken Yarmosh does a great job at going over all of the basics on how to take an idea and streamline it into something that can be turned into a IPad or IPhone application.

One of the things that I liked about the book as that the book itself covers all aspects of the process. From development to marketing to implementation, this book has everything! It also was a book that was very tangible with resources that could easily be implemented immediately.

This book definitely provides a wonderful step-by-step process for all readers and is one that is a must have for any aspiring app builder! I know that after reading this I am much more knowledgeable on the process, and even I, as a little less tech savvy than some could understand and see how some of my own ideas could even be turned into applications!

If you would like to have a copy of this book for yourself you can find it on Amazon!

All opinions expressed in this review are my own and not influenced in any way by the company.  Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site's Terms of Use  for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions.

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