Dad of Divas' Reviews: The ultimate web site just in time for Black Friday

Tuesday, November 23, 2010

The ultimate web site just in time for Black Friday

Introducing the Ultimate Online Boutique
 for the Frugal Fashionista

Everyone loves a bargain - and never more than in the 2010.  Shoppers across incomes are resorting to old ways and finding new ones to save dollars and make sense of an anxiety-inducing economy.  One thing is for certain, the recession brought out the frugalista in all of us.  Until recently, the prevailing mind-set of the consumer could have been summed up in two marketing slogans: “reassuringly expensive" and "because you're worth it."   But then the unthinkable happened: Almost overnight, the get-it-before-it-goes mentality of the diligent shopper switched to “Let's think about this and see if the price comes down."

“Ostentatious spending isn't merely inappropriate but to some, tactless,” says Ileana Quinones, online shopping specialist and Creative Director of, a new online shopping portal offering current trends from the best selection of top designers at a superior value.  “But we're still buying some things. How can we not? On some basic level, shopping taps into the hunter-gatherer impulse. The right thing at the right price - that will always sell.” Making the Inaccessible Accessible Every Day
For many women, shopping is not just about the fashion but the experience and emotions behind it.  “Our personalities and moods affect the way we shop,” says Ileana.  “It can relieve stress, mend a broken heart, fulfill a desire, offers a reward. You might say is a shopping Web site, of course. But we're so much more than that. We wanted to create destination for women not only looking for current trends at superior value but to also interact and connect with each other.” 

In addition to finding deep discount items from over 60 of today’s most sought-after designers such as Dolce & Gabanna, Roberto Cavalli, Gucci, Balenciaga and Valentino for 50 to 80 percent off, provides content for women seeking advice, information and a fresh, fun take on fashion.  Shoppers can access the latest fashion news and tips through the site’s Weekly Fashion Tip section; and even get fashion advice directly from today’s hottest designers on the Ask the Expert page.  Shoppers can also get a behind-the-scenes look into the often exclusive world of fashion in’s online magazine The Eye by I.Q.  From personal Designer Stories to finding your favorite celebrity look in Get the Look, is changing fashion in an abstract way. 

“Fashion is so fully embedded in our culture today that there are mythologies about it,” says Ileana.  “And if anything, demystifies much of that and really makes fashion very, very accessible to the public at large.  With superior value on the hottest fashions and customer rewards programs to providing an online community where women can access information to further empower their shopping experience, simplifies the entire process of shopping.” 

All opinions expressed in this review are my own and not influenced in any way by the company.  Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site's Disclaimer  for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions. -------------------------------------------------------------------------------------------
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