LovingEco, launching today, is a private members, social commerce platform, that offers unsurpassed and innovative eco-friendly products at exclusive price points (up to 70% off retail), without compromising style. LovingEco is an advocate of ‘style for change’; an opportunity for consumers to ‘vote with their wallets’, making smarter choices about the products they purchase, so that together, we can create a more environmentally and socially conscious planet.
Through a series of limited-time and brand-specific sale events, subscribing consumers are given the opportunity to access and shop eco-friendly, fair trade and natural products at a discount across product categories of: fashion, accessories, beauty and mom and baby.
Each sale features the best eco-friendly brands from top-notch companies, which are hand-selected and available on a first-come, first-serve basis. LovingEco brings exclusive sales and products regularly to their customers, allowing a unique, one of a kind, shopping experience.
Key launch brands in the fashion space include:
Beatrix NY Organically Grown
Sustainable Kids
Green As Wee Grow Rebel Green
iPlay SIGG
“LovingEco is a passion project for me; to educate and protect women’s health by creating a community of conscious consumption, and to create a sustainable way of giving back,“ says Melinda Moore, Founder and President of www.lovingeco.com. “I have always embraced a natural lifestyle and this is a way for me to inspire other women to discover many innovative and stylish eco brands.”
“Like many women, as a mother I became more aware of the ingredients of products that came in contact with me and my family, along with the longer term environmental impact of everything we consume,“ says Founder and CEO of the site, Justine Lassoff. “I founded LovingEco to curate and promote the best eco-friendly products for women to make it easy to access healthier product choices, while creating a fun and fashion-forward ecommerce platform.”
Background on co-founders Melinda Moore and Justine Lassoff
Justine Lassoff: With a background in digital media – Justine Lassoff was Vice President of Marketing for digital entertainment media start up FirstLook backed by idealab!, and Kleiner Perkins. Starting her career in digital technology and video gaming at Virgin Interactive and MGM Interactive. Justine Lassoff is also an accredited interior designer. A graduate of the UCLA Interior Design program, she successfully founded her own design firm, garnered a prestigious design award and completed high-end residential projects for numerous celebrity and entertainment clients. She has also managed a family retail business, as buyer, manager and interior designer. Noting her expertise, Justine Lassoff brings a unique skill set at the intersection of the Internet, design and retailing businesses. She has served on the Board of Step Up Women’s Network and is key member and fundraiser for Team Parkinson. Justine received her B.A. Stanford University.
Melinda Moore: Melinda Moore is an award-winning integrated marketing executive with more than 15 years of big consumer brand marketing communications, mobile and digital experience. Most recently, she was the vice president in the convergence department at Rogers and Cowan where she oversaw integrated communications and social media strategies for Scion, Majesco Entertainment and Tongal. She specialized in managing the creation and execution of large, cross-platform campaigns and has worked with leading entertainment and technology companies including Citibank, Credo Mobile, msnbc.com, Netflix, LIVESTRONG, Orbitz, SONY and YouTube. Melinda is a frequent speaker on social media and has garnered many awards including a Webby and a Silver MIXX Award. She was also instrumental in selling STV Communications to Sonic Foundry for $66M in 2000. She is very active in the non-profit sector and is a founding member of StartingBloc LA and served on the Board of Step Up Women’s Network for many years. Melinda received her B.A. from UCLA.
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