Dad of Divas' Reviews: Box of Possibilities: This season’s must-have gift for kids doesn’t require batteries

Sunday, November 28, 2010

Box of Possibilities: This season’s must-have gift for kids doesn’t require batteries

The best part of the holidays for kids is often not the latest gadget, but the potential of the box in which it's delivered. For Cleveland-based Build A Dream Playhouses, it took the concept of cardboard fun one step further to create an imaginative world where boxes take the shape of cars, jets, kitchens, castles, ice cream trucks, space shuttles and much more. The result not only gives kids the gift of creativity and fun, but also provides parents with an affordable, easy-to-store toy that kids can enjoy year-round.

According to toy trend specialist Reyne Rice from the Toy Industry Association (TIA), the 2010 market trends are centered on four "A's": active, accessible, affordable and aspirational. With multiple cardboard designs available and more in development, Build A Dream corrugated cardboard play structures positively stimulate a child's emotional and intellectual development.

“Our innovative products exercise children both physically and mentally, as opposed to video games or other expensive toy fads," said Sam Cahill, creative director, Build A Dream Playhouses. "Imaginative play creates influential interaction between children and their peers and provides countless hours of enjoyment for kids that parents can support and afford.”

Build A Dream play structures offer the simplicity of cardboard, while inspiring the complexity of a child's imagination. The unique products are lightweight, sturdy, and are easy to assemble with no adhesive or fasteners required.

The cardboard is printed with one color, black graphics on the white corrugated, which helps provide the basis for children to imagine. The clean surface material allows children to decorate the play structure with paints, markers, stickers or other creative accents to truly make it their own.

“We supply the palette for children to create their ideas and bring them to life in a way that's safe, fun and original," added Cahill. "We strive to deliver toys that stimulate and encourage the endless imagination of children with safe, affordable and eco-friendly products.”

As a company, Build a Dream has a strong commitment to child safety and to the environment. All products have been tested to conform to the standards of the Consumer Product Safety Improvement Act (CPSIA). In addition, each product is manufactured from 80 percent recycled materials, resulting in an end product that is 100 percent recyclable. The transportation and logistics of the products also drastically reduce the fuel consumption required to ship products.

About Build A Dream Playhouses
Build A Dream Playhouses was founded by a Cleveland, Ohio, father who is dedicated to providing the most innovative, fresh and fun products for children to utilize their creativity and imaginations. The company's line of one-of-a-kind corrugated cardboard box playhouses provides a safe and durable canvas for children to paint their dreams into a unique, one-of-a-kind creation that is their own. For more information on Build A Dream products, visit

All opinions expressed in this review are my own and not influenced in any way by the company.  Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site's Disclaimer  for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions. -------------------------------------------------------------------------------------------
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