Build-A-Bear Workshop®, the interactive entertainment retailer of customizable stuffed animals, announced today a new relationship with Nickelodeon to bring the hit animated series, SpongeBob SquarePants, to Build-A-Bear Workshop. Beginning May 17, the company will offer make-your-own SpongeBob and Patrick ($23 each) at Build-A-Bear Workshop stores throughout North America and online at buildabear.com®. SpongeBob’s Bikini Bottom friends Sandy Cheeks and Gary the Snail will also be available as pre-stuffed minis for $10 each.
“For the first time ever, Build-A-Bear Workshop Guests can finally take home the underwater fun of SpongeBob SquarePants and his friends,” said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. “We are excited to be working with Nickelodeon to bring this iconic series and its loveable characters to life at Build-A-Bear Workshop.”
“We are thrilled to bring the amusement and excitement of SpongeBob SquarePants and his friends to Build-A-Bear Workshop stores across the country,” said Manuel Torres, Senior Vice President Global Toys and Electronics for Nickelodeon Consumer Products. “The plush and accessories available will give fans of all ages a whole new way to experience the world of Bikini Bottom.”
Build-A-Bear Workshop stores nationwide will be celebrating the arrival of SpongeBob with a series of special events from May 17 through May 19. Guests will be encouraged to dress up in their favorite SpongeBob-themed apparel. Additionally, Guests who purchase a SpongeBob or Patrick plush will receive a free paper pineapple hat while making one of these new furry friends.
Guests can dress their SpongeBob and Patrick plush in a variety of clothing and accessories including:
- SpongeBob’s Pirate Costume ($13.50)
- Patrick’s Pirate Costume ($12.50)
- Pineapple House ($12)
- SpongeBob SquarePants Song Sound Chip ($7)
Additionally, any furry friend can dress up in the following outfits to join the Bikini Bottom fun:
- SpongeBob PJ Pants ($7)
- SpongeBob T-shirt ($7)
My Take on this Product
I was able to see the SpongeBob build-a-bear and all I have to say is that it was so cool! My youngest is a huge sponge bob fan and while it took me a while longer to come to appreciate his humor and the intricacies of Bikini Bottom, I have now come to see more of what my daughter loves about the series. This was a fun creation that was extra soft and plush. Once my daughter got her hands on this she did not want to let it go. I am also impressed with the variety of other items that they have made to go along with this line and all will be things that any SpongeBob fan will simply adore!
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