There are high quantities of “Throw Away” toys in the market place with closed play patterns. The owners of this company have had success in creating beautiful toys that parents don’t mind having out for company, but also have strong open ended play value to help kids EXPLORE MORE. There is also a desire in the marketplace for durable toys, as parents tire of toys breaking too quickly. This company will introduce our toys into this slot.
The company is launching Modarri, a line of toys cars that’s reinventing the toy car space; they’re sleek and sexy looking so will appeal to kids age 8 or 9 and up and dads (not chunky and clunky like those designed for younger kids), are modular with a cool hex tool so you can mash them up and make your own look, and they’re super drivable with a suspension built in.
Here’s the link to the Kickstarter page, http://www.kickstarter.com/projects/1344682921/modarri-the-toy-car-reinvented?ref=live, please watch the video! I think it’s so fun. It’s already gotten a hot start this morning.
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