Dad of Divas' Reviews: BLACKSOCKS Flaunts Fashionable (Yet Practical) Father’s Day Gift

Saturday, June 12, 2010

BLACKSOCKS Flaunts Fashionable (Yet Practical) Father’s Day Gift

BLACKSOCKS Flaunts Fashionable (Yet Practical) Father’s Day Gift
Swiss E-Tailer Dedicates Itself to Diminishing Your Dad’s Sock Woes

Euripides said that noble fathers have noble children. It’s when those noble children are long on good taste but short on time that Swiss e-tailer comes in.

Here’s how it works. Choose the socks you know your dad would like online. Figure out how often you want them sent to him. Lo and behold, your dad can have calf socks, knee socks, athletic socks, ski socks or cashmere silk socks ­– all exquisite quality, all manufactured in Italy – conveniently delivered to his doorstep in regular intervals. Dad’s sock drawer replenishes itself throughout the year, and he never has to worry about shopping, sorting, or searching for socks again.

Having sold its millionth pair of socks in 2008, Blacksocks recently celebrated its tenth anniversary, counts former World Bank President Paul Wolfowitz among its loyal customers, and best of all, is now available in North America. The innovative “sockscription” service also carries fine undershirts, a line of boxer shorts and briefs, and travel shave kits, all available via online subscription.

Blacksocks has the distinction of being an Internet pioneer, making e-tailing the linchpin of its business since the Internet’s early days in 1999. The company recently relaunched its website, deploying sophisticated graphics and intuitive positioning of content to make for a more streamlined and enjoyable shopping experience. Despite the company’s technical innovations, however, the quality of its product remains paramount.“The target Blacksocks demographic is any man who’s looked down to find his toe yawning out of a hole in his sock,” said Blacksocks president and founder Samy Liechti. “This Father’s Day, pamper your papa’s feet with socks made using the highest quality yarns that pill less and are more durable – he’ll thank you for it.” 

Blacksocks has over 50,000 subscribers in over 75 countries. Additional information can be found at

My Take on the Socks
I found these socks to be very comfortable. There is a nice give in the socks themselves which allows for the socks to sit nicely on one's leg without falling down the calf (which is sometimes a problem I find with dress socks).

I also have to say that the was quite easy to use and to navigate and I was impressed  by the variety of socks available for consumers. I also found it interesting to find that though the name of the site itself spoke of socks, the site in fact has a large variety of undergarments available for the consumer. One of the nicest aspects, or so I thought, of the website was the interactive nature of the site itself. The site is set up so that you can easily find what you need in the size and style that you choose.

I would recommend for all of you to check out this site!

All opinions expressed in this review are my own and not influenced in any way by the company.  Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site's Terms of Use  for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions.

1 comment:

Lori Rosen said...

Thanks for the great review. If any of your readers would like a $10 voucher toward a subscription for a Father's Day gift, please email me at and I'll send one!