Dad of Divas' Reviews: Good Housekeeping Relaunches Web Site Featuring Product Review Channel from the Research Institute

Wednesday, September 14, 2011

Good Housekeeping Relaunches Web Site Featuring Product Review Channel from the Research Institute

Good Housekeeping and Hearst Magazines Digital Media today announced the relaunch of, powered by the Good Housekeeping Research Institute, the magazine’s state-of-the-art product testing laboratory.  The website has been completely redesigned and optimized with HTML5 to work across many platforms, including most mobile devices. It also features a new, comprehensive product channel that allows consumers to research and compare products in 129 categories, including electronics, home and kitchen appliances, cleaning supplies and toys.  Users now can access details on how products performed in the Research Institute’s scientific evaluations, including bonus information not included in the magazine. In this new channel, consumers can compare prices and click to buy without leaving the site, as well as share and compare content through social media tools including Facebook, Twitter and Google+.

The site features a virtual tour of the Good Housekeeping Research Institute, located in the Hearst Tower in New York City, which is staffed by scientists, engineers, chemists and nutritionists dedicated to protecting consumers by reviewing products for safety and efficacy.  The site also includes a database of all products that carry the Good Housekeeping Seal, the famous hallmark of the magazine’s promise of quality and a limited money-back warranty, as well as a list of products with the Green Good Housekeeping Seal, an environmental extension to the primary Seal.

With a contemporary design, new interactive features, informative videos and in-depth research and recommendations, the revamped mirrors the Research Institute’s mission, aesthetic and cutting-edge capabilities.  As the first website in the Hearst Digital Media portfolio built using HTML5 technology, may be easily and quickly accessed via iOS, Windows and Android tablets and smartphones, making it an ideal on-the-go resource for in-store shoppers who need instant information to aid in their purchasing decisions. 

Balancing a rich heritage with a modern attitude has made Good Housekeeping one of the most enduring and respected American brands, and the leading women’s service magazine is read today by one in five American moms. The magazine’s signature elements – including practical strategies and solutions, time-saving tips, tasty recipes, and valuable information on health and consumer safety – are integral to the new 

The website has seven channels: Food & Recipes, Home & Organizing, Diet & Health, Beauty & Anti-Aging, Family & Relationships, Holidays, and Product Reviews.  Launching with more than 1,200 product reviews it will quickly grow to 3,000+, with reviews increasing monthly as new products are evaluated. 

New and updated features and tools include:

  • Kitchen Magician, a recipe search tool that helps readers find easy meal ideas, searchable by cook time, main ingredient, pantry staples and/or calorie count.  Recipes can be saved in a personal online recipe book or shared via Twitter, Facebook or email. 

  • Stain Buster, an A-Z guide to stain removal solutions that can be searched by category and stain type.

  • Virtual Anti-Aging, offering tips and products for looking younger, along with a virtual makeover tool to “see” the potential effect of various products or procedures.  

  • Diet Matchmaker, which allows users to quickly compare the details of popular diet plans and select the option that best meets their needs.

  • Ask Susan, which connects readers with Susan Westmoreland, the Good Housekeeping Research Institute Food Director, who will answer common cooking, menu idea, recipe and nutritional questions.

  • Behind the Scenes Blogs including Inside the Institute, with the latest news and research, and In the Test Kitchen, featuring the secrets behind Good Housekeeping’s delicious triple-tested recipes.

“In the Good Housekeeping Research Institute, we have the experts and the tools to evaluate products based on science and experimentation,” said Rosemary Ellis, editor in chief of Good Housekeeping. “The new really brings the work we do here to life and provides information that will save users time, money and hassle.”

“We believe consumers want the great advice, recipes and product testing information from Good Housekeeping when and where they need it, so we’ve redesigned the website to be accessible on nearly every platform with innovative presentation, e-commerce capabilities and the latest social sharing features,” said Mark Weinberg vice president of programming and product strategy. “With this relaunch, becomes the most inventive site in the Hearst Magazines Digital Media family. It also creates the framework for the future reinvention of the other sites in our portfolio.

All opinions expressed in this review are my own and not influenced in any way by the company.  Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site's Disclaimer  for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions.

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