Based on the popular Pocoyo CGI television series, the new Pocoyo SwiggleTraks feature set is the fun and engaging preschool toy that encourages kids to learn through laughter. The set includes pieces that can bend, twist and extend to suit any child’s imagination, and a motorized bridge that gives the set a dynamic “swiggle” action.
Designed to inspire learning through laughter, the Pocoyo SwiggleTraks Feature Set empowers young children to create a track play set that is uniquely their own. The SwiggleTraks system features colorful, flexible track pieces that are simple to connect and easy to add onto, and comes with a motorized, musical Pocoyo vehicle, as well as a moving bridge that puts the exciting “swiggle” movement in SwiggleTraks.
“The Pocoyo SwiggleTraks Feature Set gives the enduring appeal of classic track and vehicle play a state-of-the-art twist with innovative, flexible pieces that add an entirely new dimension for kids,” said Tor Sirset, vice president of marketing for Bandai America Incorporated. “This is the toy of the season that’s going to charm everyone from the curious preschooler, to the savvy parent, to the nostalgic grandparent.”
“The Pocoyo SwiggleTraks system is a meaningful brand extension for Zinkia, complementing the current toys available by offering kids endless creative opportunities to engage with the characters and the stories they tell,” said Maria Doolan, managing director, brand and business development for Zinkia Entertainment. “Through the show, DVDs from NCircle Entertainment and licensed products like Bandai’s toy line, we’ve seen the Pocoyo phenomenon grow significantly to reach millions of preschoolers and parents worldwide.”
In addition to offering delightful, dynamic action, the SwiggleTraks system offers meaningful playtime for preschoolers and parents. Said Kendy Gioia, early childhood development expert and director of the Bandai Preschool Lab, “The SwiggleTraks system not only offers toddlers the chance to engage in independent, self-directed play, but also encourages fine motor skill and cognitive development, like the use of hand-eye coordination and finger dexterity to connect the flexible pieces and control the moving track. These activities are beneficial in preparing preschoolers for the more refined skills needed in school.”
Since its September debut, Pocoyo SwiggleTraks has been recognized as one of the top toys of the year by publications and leading parent’s organizations including:
- Parents Magazine’s “Best Toys of the Year” 2011
- The Toy Insider’s “Hot 20” toys for holiday 2011
- Parent’s Choice Awards Fall 2011 “Recommended” Toy
In addition, SwiggleTraks has been nominated for two of the toy industry’s top awards! We encourage Pocoyo fans to help drive SwiggleTraks to award-winning status by voting for the following programs:
- Time to Play Magazine Third annual People’s Play Awards (Preschool Toys) http://www.timetoplaymag.com/peoplesplayawards/2011/ Voting ended: November 28
- Toy Industry Association’s 2011 “Toy of the Year Awards” (Infant/Toddler) http://www.toyawards.org/iMIS15/toyaward/custom/InfantToddlerToy.aspx Voting ends: mid-January
My Take on the Product
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