Sunday, September 7, 2014
Book Review - A World Gone Social: How Companies Must Adapt to Survive
About the Book
Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age.
What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive--and thrive--in a business climate in which customers hold all the cards... jobseekers have the power to easily find out what working at your company is really like... and expertise has become more democratic than ever as employees collaborate with each other, as well as with vendors, customers, and even competitors.
You'll discover what the "Death of Large" and "Flat: The New Black" mean for you and your organization, how to build a socially enabled team that puts the customer experience first, and what it means to create an "OPEN" network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie & Fitch, Southwest Airlines, and more, the book reveals how to avoid the dangers of insincerity as well as what it takes to become a "Blue Unicorn"--the social leader. Finally, you'll learn how to objectively assess the fitness of your company's current culture and social presence.
In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. A World Gone Social gives you the keys to avoid this fate--and lead your organization into this exciting business climate.
My Take on the Book
This is a book that anyone in the business world needs to read, as it truly makes you re-evaluate where your company is in regards to the market today and the demands of the market on the social imprint that each company makes. While I work in education, I still found many connections between business examples and what I see in higher education too. The authors have shared practical information that was easy to understand and really makes you think about your company and where it is currently and where you want to be in the market. On top of this learning is the next steps of identifying what your company will need to do to connect this with the world in which your company impacts.
The authors were open, honest and really did not hold anything back. The data that is shared is supported by years of data and research analysis. This is not just a book filled with stories, but it is more than that and really gives you everything you need to start building a platform and strategy for the next level of social integration.
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