Dad of Divas' Reviews: Mike and Ike's New Mummy Mix For Halloween

Monday, October 15, 2012

Mike and Ike's New Mummy Mix For Halloween

About the Candy
Just Born, Inc., makers of the MIKE AND IKE®, PEEPS®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS® brand candies, confirmed that the legendary candy duo, Mike and Ike have parted ways. The pair cited irreconcilable creative differences, which has been confirmed, suggesting that Mike and Ike will stop collaborating on their famous fruit chewy candies. MIKE AND IKE® candy, with varieties such as Original Fruits, Tropical Typhoon®, Berry Blast®, Red Rageous!™ and others, will continue to be offered at retailers this Halloween despite the split. Consumers will see no changes in flavors or distribution. These tasty treats are perfect for Halloween trick or treaters!

Well before Mike and Ike split, they developed a new product offering for Halloween 2012 called MIKE AND IKE® Mummy's Mix. Ike created Halloween themed artwork complete with a scary mummy on the front of the box. Mike picked the 5 most appropriate autumn colors from the vast fruit candy assortment: yellow, orange, purple, green, and red. It's a shame they split up before the new product launched for this Halloween season. The New MIKE AND IKE® Mummy’s Mix is available in a 5 oz box which is perfect for Halloween parties as a gift or as a candy dish item.

MIKE AND IKE® candy is available in various pack sizes boxes from snack to take-home bags at prices ranging from 25-cents to a few dollars. They can be found in supermarkets, mass market retailers and drug stores.

The independent and talented duo has decided to follow their true passions. Mike is a musician at heart and produced a music video; Ike is an urban artist and a lover of art. Their split is not unlike that of other famous celebrity duos like Simon and Garfunkel or Lennon and McCartney.

“People of all ages love MIKE AND IKE® and we are reassuring fans and our retail partners that our famous fruit-chewy candies will continue to be produced and sold this Halloween as we get this resolved,” says Caitlin O’Connor, Assistant Marketing Manager for Just Born. Music and Art Videos

While news of the legendary candy duo split rocked the world, both Mike and Ike went off to pursue their dreams. Mike, a musician, produced his first video “Strawberry or Die” featuring Blaze Kelly which can be seen at

Ike is busy working on his art which has been seen in and around New York City – in larger than life size murals on buildings, in Times Square, and in subways. You can also now see his art related video documentary, “Exit Through the Candy Shop” on YouTube at Network Cable Television, Radio, Outdoor and Online Advertising

Mike and Ike’s celebrity friends – including musician Greyson Chance, actress Eden Sher and the NBA’s Lamar Odom - have appeared in TV ads, blog posts and have tweeted to their followers as they work with Just Born to bring their pals back together. Radio ads included entertainment reports from roving reporter Angie Cruz. Outdoor advertising has further brought attention to these efforts.

My Take on the Candy
The new Mummy's mix tastes great and with a mix of flavors you get the best of both worlds. No longer are you limited to only two flavors, but instead you get three flavors in this one (which is awesome)! I also have to say that the new themed Halloween box rocks! You get to truly celebrate the holiday in style, not only with a great mix of candy, but also with a box that simply jumps out at you! If you love Mike and Ike candy, you will love this new mix!

All opinions expressed in this review are my own and not influenced in any way by the company.  Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site's Disclaimer  for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions.

New to the Divadom or to Dad of Divas Reviews?
Please Subscribe to my RSS Feed! Subscribe in a reader
Questions? Drop me a line at

No comments: