Wednesday, October 24, 2012
Introducing ZERO® AND ZERO® LARGER: America’s Thinnest Latex Condom
Designed to give consumers the increased sensitivity they desire most, ZERO and ZERO Larger employ micro-thin technology, launching a new era in thinness for the condom category. According to consumer focus groups, condom users are consistently searching for more sensitive and better-fitting designs, and are willing to try different brands and styles to discover the condoms that best suit their needs. Through Ansell’s commitment to advancing technology within the condom category, to provide consumers with the best products possible, ZERO® has become the premium choice for consumers looking for the ultimate in thinness.
“At Ansell, we are constantly striving to bring sexually active consumers the most advanced products on the market, developed by conducting rigorous consumer research,” stated Carol Carrozza, Vice President Sales & Marketing North America for Ansell Healthcare. “Responding to consumer requests, we are thrilled to introduce our thinnest condoms yet, ZERO and ZERO Larger, offering users what they desire most – greater sensitivity, extended pleasure and, quite frankly, better sex.”
The release of ZERO® also features an innovation in packaging design for the condom category. The unique packaging features a contemporary, matchbox-like design that slides open for easy access. The product name, metallic ZERO® logo, solid white background and packaging fonts all demonstrate a modern, sleek and sexy update to typical condom packaging – a new, innovative look for the new, advanced ZERO series.
ZERO condoms are available at a wide range of big box retailers, drugstores, grocery and convenience stores across the country. Products are also available at online retailers such as drugstore.com, soap.com and amazon.com. The MSRP for a 10-count package of ZERO® and ZERO® Larger is $13.99-$16.99.
All opinions expressed in this review are my own and not influenced in any way by the company. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site's Disclaimer for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions.
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