About the Book
In Strategy First, Brad Chase, the mind behind some of Microsoft’s largest and most successful initiatives, explains why building robust strategies is the imperative to business success. Chase leads readers through his easy-to-use strategy model, Strategy = E x mc2, which teaches readers the art of strategy—how to build and execute winning strategies relative to the competition. To supplement the model, Chase provides 5 key tips to strategy prosperity and over 50 examples from a broad range of businesses that help the reader think about how they can use his Strategy First toolkit. The author will inspire readers to examine the effectiveness of their current strategies, using the model that has served him in his distinguished career.
My Take on the Book
This is an amazing book that really allows you to look at success strategies for your own business that will help you to take your business to a whole new level.
I loved the whole strategy that the author shares in his formula, Strategy = E x MC squared.
--E stands for “Execution.” It’s always more difficult than it looks.
--M stands for “Market Potential.”
--C stands for “Customer Value.”
The concept is laid out in a way that all can understand and is definitely something that made a ton of sense for me. The book walks you through how move from planning your strategy to putting your strategy into action.
This book was such a great perspective that makes you think about things in a whole new way. Get ready to go on a journey of discovery that will really help your own business to thrive and succees into the future!
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