Dad of Divas' Reviews: Cheerios and the USO Team Up to Send Cheer to Military Families

Saturday, October 29, 2011

Cheerios and the USO Team Up to Send Cheer to Military Families

Everyone can use a little pick me up now and then. But for the millions of military families manning the fort at home while their loved ones are away serving, a gesture of cheer is especially welcome. That’s because when America’s military is called to serve, their families must also rise to the challenge to help support our country. To show them that we care, Cheerios® and the USO have launched “Cheer,” a postcard campaign that spreads cheer directly to these honorable military families and supports USO programs.

Here’s how it works: During the months of October and November, 2011, specially-marked boxes of Cheerios cereal will feature Cheer postcards on the front of the box. Consumers can simply cut out the postcard, write a message of thanks on the back, add a stamp, and mail the pre-addressed card to the USO. The USO will deliver the Cheer card to military families across the country. For each postcard received, Cheerios will make a donation to the USO to help fund programs designed to support military families, up to a total maximum donation of $250,000 as detailed below. It’s a simple way to say thanks and lift the spirits of our country’s military families.

“Our military families support their loved ones when they are away and do double duty to keep things running smoothly at home. And they do it willingly, graciously and without fanfare,” said Meredith Tutterow, marketing manager, Cheerios. “General Mills has a long-standing commitment to supporting our troops and their families. The Cheer program lets them know that we recognize them and are grateful for all they give to our country.”

Supporting Military Families

There are more than 1.4 million active duty members in the U.S. military, and they are supported by more than 3.6 million family members. More than 70 percent of married service members have children under 12.

“The Cheer program offers an easy way for us all to touch the lives of military families. It’s a simple gesture, and a Cheer postcard will be a welcome reminder that others really care,” said Sloan Gibson, CEO and president of the USO. “We love this campaign because it gives cheerfulness directly to individuals while providing funds to support programs that will reach all of the people we serve.”

Timing and Donation Details

Specially marked Cheerios boxes will appear in stores from October through November, 2011. It’s easy to send Cheer:

1. Cut out the postcard found on the front of the box. The card has dotted cut-out lines around the “Cheer” in the Cheerios logo

2. Write a personal greeting - simple words of thanks, encouragement, good wishes - on the backside of the postcard

3. Add postage and drop the card in the mail. Postcards are pre-addressed to the USO. The USO will distribute the cards to military families.

Sending a Cheer postcard also triggers a donation to the USO. For each Cheer postcard received from specially marked packages through November 30, 2012, Cheerios will donate $1 to the USO. To kick off the campaign, Cheerios has already donated $150,000 to the USO and will donate up to an additional $100,000 based upon the number of postcards received. So, personal participation plays a big role in helping the program reach its goal.

There are so many individuals and families with loved ones in the military. To learn more about how to support them with the Cheer campaign, visit

All opinions expressed in this review are my own and not influenced in any way by the company.  Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site's Disclaimer  for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions.

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