Dad of Divas' Reviews: Book Review - Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution

Tuesday, July 26, 2011

Book Review - Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution

About the Book

Let’s face it the annual planning process doesn’t work. Businesses need a streamlined and flexible approach to marketing planning that enables them to respond quickly to changing market conditions to take advantage of opportunities while avoiding risk.
This book is for CEOs, entrepreneurs and marketing, and sales professionals who are looking for a new, yet proven method to create business growth. This process and framework have been used to develop hundreds of marketing plans for companies in any industry, and any size to increase revenue, profitability, and find new customers.
If you’re tired of the same old marketing and business strategies and ready for growth, read on.


A New Way of Marketing…

…in Real-Time
Eliminate the sacred and inefficient annual planning process and replace it with real-time planning that keeps pace with change. Use a process and tools that are flexible, collaborative, and measurable so the plan is a living, breathing operational document shared across the organization to help the entire business execute strategy and continuously improve.
Improves Execution
Research proves that 95 percent of a company’s strategy is not executed. Business planning cannot be disaggregated from execution; businesses need a planning process with execution built in. Learn how to create a culture of execution that is accountable and measurable.
Makes Marketing Measurable, Predictable, and Successful
Introducing the ROI Optimizer, an industry changing process that links and optimizes the entire demand chain so marketing and sales programs achieve increased levels of measurability and success. You will learn how to accurately predict the return on investment of sales and marketing programs by linking them to revenue goals, product and service forecasts, sales channels, and target market segments.
Integrates Proven Concepts and Best Practices with New Tools
Even best practices need updating to reflect today’s market realities. Integrate best in class business tools like the Balanced Scorecard and strategy fundamentals from leading business experts into your plan. Combine proven marketing strategies with innovative new tools and techniques to target elusive buyers.
Improves Customer Experience and Lifetime Value
Learn the easiest, most consistent way to create profitable business growth. Get fresh insight on how to attract new customers, retain them, and grow customer lifetime value. Learn how to create customers who are evangelists for your business and create increased levels of customer loyalty and profitability for your business.
Develops Company Culture into Marketing’s Secret Weapon
As former IBM CEO Lou Gerstner said, “Culture isn’t part of the game. It IS the game.” A thriving culture is woven into the fabric of successful businesses. Throughout this marketing process you will learn how to create happy, engaged employees—who in turn create delighted, engaged customers. Businesses that foster a thriving culture create not only a powerful brand, they are proven to have substantially higher profits—up to 50 percent more—than businesses that don’t.
Innovates Using Social Media and New Media Marketing
New media tactics are rapidly beginning to overshadow, and in some cases replace, more traditional media channels. Build an integrated marketing plan that uses new media like search engine marketing, email marketing, viral marketing, social networking, and blogging. Learn how these tools will help you generate new leads as well as improve customer relationships and your company brand.
Inspires by Producing Fast Results
Entrepreneurs and marketing and sales professionals aren’t looking for “fill in the blank” exercises to help them run their business. Nor do they want to wade through long theoretical explanations of strategy. They need to know howto execute real-time marketing into a business plan that gets results. Learn a six-step process that provides your business with the fastest and most efficient method to create a plan for business growth—and a life-long skill that can be used to continuously improve your business.

In Summary

The P•R•A•I•S•E Marketing Process will introduce you to a new way of planning. It will help you continuously understand and respond to a constantly changing global marketplace and ever-evolving customer needs. Learn to innovate and optimize your go-to-market strategy, link planning to execution, and measure results so your business will continuously grow and improve.

My Take on the Book
I am always looking for new ways to market my blog and now my upcoming e-book and this book was like a course within a course. The book was so complete, I was amazed at the thoroughness of this book and how well the book itself goes into everything from basic marketing principles to social networking and more.

Whether you know a lot or a little about marketing this book will open your eyes to everything that you will need to know to change your organization for the better. What this book helped me better understand was how to better create strategies for me to build a larger follower base for my blogs and hopefully building a buyer base for my upcoming book.

This book has a bit of everything and it was easy to follow. The author has put everything that you would ever need to know about marketing all in one place. If you are looking for the consummate book on marketing, look no further than this book.

All opinions expressed in this review are my own and not influenced in any way by the company.  Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site's Disclaimer  for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions.
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