Thursday, April 11, 2013
McDonald's turns into Skylands with the arrival of 9 Giants toys!
Participating McDonald’s restaurants across the United States and Canada will offer customers who purchase a Happy Meal one of nine unique toys from Skylanders Giants, each with their own play feature, as well as a coupon for $10 off the Skylanders Giants starter pack. The upcoming Happy Meal program includes figurines inspired by such fan-favorite Skylanders Giants characters as Spyro, Gill Grunt, Drobot, Chop Chop, Ignitor, Jet-Vac, Tree Rex, Crusher – and the diabolically-likable nemesis Kaos, which are based on the $1 billion, award-winning video game and action figure toy line that pioneered bringing toys to life.
“The Skylanders Giants Happy Meal illustrates how strong the Skylanders Spyro’s AdventureTM and Skylanders Giants brand has become in just 18 months,” said Tim Ellis, chief marketing officer, Activision Publishing, Inc.
Ashley Maidy, vice president of global licensing and partnerships, Activision Publishing, Inc. added, “We’re excited to offer our fans another great way to experience this signature brand, and we couldn’t be more pleased to add McDonald’s to our roster of incredible partners.”
To maximize awareness, McDonald’s will support the three-week promotion with a fully-integrated marketing campaign that includes branded television advertising, in-restaurant merchandising, custom packaging and an online web and social media presence.
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