Dad of Divas' Reviews: Book Review - Start at the End

Monday, December 10, 2012

Book Review - Start at the End

About the Book
Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Suddenly, everyone becomes so focused on short-term goals that the entire organization loses sight of the long-term vision. The solution is to “‘Start At The End’.” When you know where you want your business to end up, you can reverse engineer your business plan to get you there. With a detailed vision of the end, you and your team will stay focused and energized, always moving toward that ultimate goal.

Whether your goal is to sell your business for millions, multiply your revenues, expand operations to a new location, or generate more profits, ‘Start At The End’ offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan. You’ll learn how to re-create your long-term vision, and then make continuous progress to achieve that vision while continuing to hit your short-term goals. ‘Start At The End’ offers inspiring stories of other business owners and entrepreneurs who have achieved significant success, as well as easy-to-follow exercises. You’ll learn how to:

  • Build a company you can sell for millions of dollars
  • Create vision statements from a customer perspective and from a business perspective that increase your sales and profits
  • Systematize your business and minimize mistakes
  • Increase your conversion rates and the lifetime value of your customers
  • Improve the performance and productivity of your employees
  • And more!

‘Start At The End’ gives you a chance to take a step back, reevaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.

About the Author
DAVE LAVINSKY is the cofounder of Growthink, a consultancy that helps entrepreneurs and business owners identify and pursue new opportunities, develop new business plans, raise capital, and build growth strategies. Over the past decade, Growthink has helped thousands of companies develop business plans and achieve massive growth.

Personally, Dave has guest lectured at top universities, developed more than 100 business plans, and has written hundreds of articles on entrepreneurship, business planning, and raising capital. You can read some of Dave's articles on the Growthink blog. Dave also writes the Success Is The Only Option column on and contributes to American Express’ OpenForum.

Dave is a successful serial entrepreneur, having started and exited multiple Internet and product-focused ventures, including Emerge Juice and Nutrition Systems - a wellness products developer and distributor; Shoutmouth - a niche music -focused social networking site; Z Reporter LLC - owner of over 3,000 niche-focused information websites; and TopPayingKeywords - a Search Engine Marketing and Optimization research data firm.

Dave has an MBA from the Anderson School of Management at UCLA and earned his Bachelor's degree from the University of Virginia. He lives in New York with his wife and two children.

My Take on the Book
In reading this book you can tell that the author has done what he is preaching. He has gone out into the trenches and started businesses and used his techniques to be successful and this is something that makes this book unique. I love the ideas that the author shares about visioning and placing the end first as it makes so much sense. I published my second book this year but sales have not been where I want them to be and I really could not figure out why. In reading this book, I re-evaluated my overall goal with the book (which was not to make money though that would be nice) and was able to come up with a new strategy that I think will be successful in 2013 - I am in the planning stages right now! I found so many other transferable pearls of wisdom though in this book that I can put into practice into my everyday work and life as well and I know that you will be able to also!

All opinions expressed in this review are my own and not influenced in any way by the company.  Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site's Disclaimer  for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions.

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1 comment:

Robyn said...

Interesting review. I agree that improving performance and productivity of your employees is vital to a successful business. Another great book on the subject is called, "Green Beans & Ice Cream" by author Bill Sims, Jr. This a non-fiction self help book written for anyone who wants to improve the performance of their team through positive reinforcement techniques.