Video Promotes 2012 Volkswagen® Beetle® Sweepstakes from Sergeant's Pet Care Products, Inc.

A video with a shocker ending is driving entries into The Big Pest Knockdown Sweepstakes from Sergeant’s Pet Care Products, Inc. The sweepstakes promotes the launch of FIPROGUARDTM, the new generic equivalent of Frontline Top Spot®*.  The video, 90 seconds of hilarity, features a life-size flea (with a striking resemblance to Zach Galifianakis) demonstrating the many ways fleas can make life miserable. Until, that is, the shocker at the end.

The video also provides information on how to register for the sweepstakes, which runs from July 1 to September 30, 2011. Sergeant’s decided to launch The Big Pest Knockdown Sweepstakes as a way to promote FIPROGUARDTM, its newest flea and tick topical product. While pet owners are giving the one-two punch to fleas and ticks with FIPROGUARDTM, they can also join in The Big Pest Knockdown Sweepstakes to win a new 2012 Volkswagen® Beetle®. **   To enter, go to fiproguard.com.

“We’re all annoyed by fleas and ticks. And while protecting our pets from them is a serious issue, this video lets us laugh at just how annoying these pests can be,” said Caryn Stichler, vice president of marketing at Sergeant’s. “We’re excited to give away the sleek new Beetle. The time is running fast, so we hope more and more people will enter.”

FIPROGUARDTM is an EPA-approved generic equivalent of the popular topical squeeze-on treatment for fleas and ticks, Frontline Top Spot®. It contains the same active ingredient, Fipronil, at the same percentage. FIPROGUARDTM is available at pet specialty and farm supply stores across the US at a significantly lower cost than Frontline Top Spot®.*




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