CYBEX International, Inc., a leading manufacturer of premium exercise equipment, has announced that it will sponsor its third annual Pink Ribbon Run, part of the company’s support of Breast Cancer Awareness Month. Through the Run, which takes place from October 1 through October 31, 2011, CYBEX will donate $0.10 per mile for each mile a club member logs on one of its custom-made pink treadmills. Donations will benefit The Breast Cancer Research Foundation (BCRF).
Based on the ongoing success of the Pink Ribbon Run, CYBEX is expanding the platform. In advance of the official debut of the program, the Run is currently featured at the New Haven Open, a Women’s Tennis Association (WTA) event presented by First Niagara Bank. The Open will be taking place through August 27th at the
Connecticut Tennis Center at . Tennis fans and supporters of cancer research can log Pink Ribbon Run miles, with per-mile donations going to the Susan G. Komen Connecticut Affiliate and the Yale University Breast Center at at Yale-New Haven. Lump-sum donations can also be made by emailing email@example.com. In addition, a custom CYBEX pink treadmill, autographed by featured tennis players and celebrities, will be auctioned off, with all proceeds benefiting local breast cancer charities (online bids can be placed on www.charitybuzz.com). Smilow Cancer Hospital
“This is a great event to rally the community and shed the spotlight on the benefits of exercise in reducing the risk of breast cancer. We look forward to participating and engaging everyone from tennis fans and professional athletes to survivors of breast cancer at this week-long event,” said Karen DiGirolamo, health & wellness director of the Southington-Cheshire Community YMCAs in
, a CYBEX partner. Southington, Connecticut
Along with the Run’s early introduction this year, CYBEX is introducing a social media promotion, a CYBEX Pink Ribbon Run Video Contest, and giving away premium exercise equipment to engage the public in exercise and to share their stories about breast cancer.
Clubs can easily participate in this year’s CYBEX Pink Ribbon Run. The purchase of a new pink treadmill—to be delivered by September 30, 2011 to be eligible for the Run—includes a pre-packaged breast cancer awareness campaign promoting a facility’s participation (including press release, web imagery, poster and hang tag). The treadmill can be registered by using its accompanying CD, or by going to www.cybexintl.com/pinkribbonrun. Initial treadmill mileage is registered 0n October 1 and the ending number on October 31st, 2011.
Anne Worcester, tournament director of the New Haven Open at Yale who was recently diagnosed with breast cancer, added: “It is our goal to raise funds and awareness for breast cancer, especially the importance of early detection. Fans, breast cancer survivors and the tennis players themselves can participate in the CYBEX Pink Ribbon Run in one of three ways: by walking or running on the treadmill, making a donation per mile or bidding in the auction of the pink treadmill.”
“CYBEX is committed to promoting health, fitness and wellness solutions and our Pink Ribbon Run is a unique way to bring people together and educate them about the importance of exercise and the ways in which it can reduce the risk of recurrent breast cancer and mortality,” said Lisa Juris, CYBEX vice president of marketing. “Fitness clubs around the country have embraced this program, so we’re excited to expand our educational and charitable efforts.”
“The CYBEX Pink Ribbon Run is so much more than a fundraiser,” added Pam Trader, owner of World Gym,
. “It’s an opportunity for our members to come together for a cause; some with a personal relation to a breast cancer survivor; some who lost loved ones; some are survivors themselves. This promotion allows everyone to be a contributor, regardless of his or her financial abilities.” Millsboro, Delaware
CYBEX International, Inc. (NASDAQ: CYBI) is a leading manufacturer of premium exercise equipment primarily for commercial use. The CYBEX product line, including a full range of strength and cardio training machines, is designed using exercise science to reflect the natural movement of the human body. Led by the Cybex Institute for Exercise Science, CYBEX fitness equipment is engineered to produce optimal results for users from the first-time exerciser to the professional athlete. Products are available for a wide range of facilities, from commercial health clubs to home gyms, and are sold in more than 85 countries worldwide. For more information on CYBEX and its product lines, visit the Company’s website at www.cybexintl.com.
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