KIDZ BOP 19, the latest volume in the best-selling KIDZ BOP audio series, has sold 70,097 units in its first week and has entered The Billboard Top 200 Album Chart at #2— the 12th KIDZ BOP title to debut in Top 10 since the series launched in 2001. This is the highest charting debut for a KIDZ BOP album since the release of KIDZ BOP 9 in 2006, which also hit #2 on the overall Billboard Chart. Defying current music industry trends, sales of KIDZ BOP albums have grown nearly 40% over the past 24 months, while overall music industry sales are down more than 20%. The brand’s tremendous growth can be attributed to the company’s strategic extension of the franchise beyond traditional music sales, including the launch of its safe social networking site for kids and tweens, KIDZBOP.com, and the KIDZ Star USA Talent Search, America’s biggest national talent search for kids ages 15 and under. 2011 also marks the 10th anniversary of the KIDZ BOP brand, and its latest release kicks off a year-long celebration, which will be supported by the launch of new products, promotions and online initiatives.
KIDZ BOP 19 also debuted at #1 on the Billboard Children’s Chart, where there are currently two other KIDZ BOP albums in the Top 10. The new release follows a chart-topping 2010 where KIDZ BOP 18 was the #1 Kids’ Album of the year (KIDZ BOP 17 was #2) and the KIDZ BOP Kids ranked as the #1 Kids’ Artist of the year, according to Billboard.
Cliff Chenfeld, Co-Founder of KIDZ BOP, said, “We are thrilled to be able to continue to increase KIDZ BOP sales in this challenging music market, and think it’s a true testament to the power of the brand and its potential.” Craig Balsam, KIDZ BOP Co-Founder, added, “The continued success of KIDZ BOP has been greatly enhanced by key retail and digital outlets that have recognized the brand’s appeal to both parents and kids.”
10th Anniversary / 2011 KIDZ BOP Brand Initiatives
Happy Birthday KIDZ BOP! KIDZ BOP is celebrating its 10th anniversary milestone with several high profile initiatives. KIDZBOP.com, a safe social network for kids and tweens, recently launched an all-new website redesign with a sleeker more intuitive layout—where return visitors now spend an average of 16+ minutes on the site per visit. KIDZBOP.com will also continue to update functionality of its “My Channel” feature, where members can express themselves via our new Safe Text Messaging System, which averages over 1 million status updates per month.
KIDZ BOP will launch the 2nd annual KIDZ Star USA Talent Search, America’s biggest talent search for kids ages 15 and under, this summer. The national contest, hosted on KIDZBOP.com, garnered 35,000 entries and nearly 500,000 votes in its 2010 debut year. The first KIDZ Star USA Grand Prize Winner, Hunter Pecunia, won a recording contract and starring role in the national KIDZ BOP 19 TV commercial and music video, and she is prominently featured on the KIDZBOP.com and KIDZ BOP 19 CD packaging.
Publisher Adams Media and KIDZ BOP have teamed up to launch a young adult book line inspired by the popular music brand. The first three books in the series will hit retail shelves this May. Each KIDZ BOP book will come packaged with a special code, redeemable for a free KIDZ BOP MP3 music download.
ABOUT KIDZ BOP LLC
KIDZ BOP is the #1 music brand for kids ages 5-12 in the U.S., featuring today’s most popular songs, sung by kids for kids. KIDZ BOP celebrates the authentic voice of kids across the entire brand—through music, videos, live appearances, licensed merchandise and its popular social networking and content sharing website, KIDZBOP.com. KIDZ BOP CD titles have earned one Platinum® and nine Gold® certifications since their debut in 2001. In 2010, KIDZ BOP 18 was the #1 Kids’ Album of the Year and the KIDZ BOP Kids were the #1 Kids’ Artist, according to Billboard. The company is also home to the national KIDZ Star USA Talent Search, where talented kids can upload videos of themselves singing to KidzStarUSA.com to compete for a chance to win a recording contract. KIDZ BOP LLC is a division of New York-based independent entertainment company Razor & Tie Entertainment, a vertically-integrated company that encompasses a music company with major label distribution, a home video company, a media buying company, a music publishing business, a direct marketing operation and a growing database of entertainment consumers. For more information, please visit www.KIDZBOP.com.
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