Book Review - Make It, Don't Fake It: Leading with Authenticity for Real Business

About the Book

An award-winning CEO and communications expert shows how authentic leadership eliminates the need for the shortcuts that sabotage success. “Fake it till you make it” just doesn’t work—at least not long enough to build a sustainable business.

Driven to succeed under constant pressure, entrepreneurs and business leaders alike can be tempted to exaggerate their strengths, minimize weaknesses, and bend the truth. Through the twin lenses of running her own national public relations firm and advising thousands of executives for a quarter-century, Sabrina Horn revisits the core of leadership; defines authentic, reality-based business integrity; and shows readers how to attain and maintain it.

With firsthand accounts of sticky situations and painful mistakes, Horn lays out workable strategies, frameworks, and mental maps to help leaders gain the clarity of thought necessary to make sound business decisions, even when there are no right answers. In her straightforward, no-nonsense style, she shares the power of humility and empathy, mentorship and self-assessment, and a strong core value system to build a leader’s confidence and resilience. Horn’s fake-free advice will empower readers to disarm fear, organize risk, manage setbacks and crises, deal with losing and loneliness, and create a culture and brand designed for long-term success.

My Take on the Book

This was a great book for any leader looking to take their leadership to the next level. The book offers you practical advice that allows you to plan, starting and build a business, without taking shortcuts but instead being honest about your intentions. The book offers advice that comes from the author's own experiences. What was great about this is that you are learning directly from the wins and mistakes that she made on her own journey. The author does a great job discussing how a leader’s approach must evolve as a company evolves. She is honest about the challenges of scaling the business, resources, and staff. 

The strongest part of the book looks at issues around crisis management. This is a topic that I have not seen in many books and it was a great addition. This along with everything else in the book really opens your eyes to things that you can do to make your own business even stronger.

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