Dad of Divas' Reviews: Introducing Welch‘s® Filled Licorice by Frankford Candy!

Friday, April 13, 2012

Introducing Welch‘s® Filled Licorice by Frankford Candy!

About the Product
Frankford Candy has partnered with Welch’s to develop an innovative new entry into the rapidly growing licorice category. By adding a jelly-filling inside a juicy-flavored licorice, Frankford has created a new licorice experience with the introduction of Welch’s ® Filled Licorice! Product, now shipping, is targeting all grocery, convenience and non-food retailers in America.

“We at Frankford Candy are tremendously excited about the debut of Welch’s Filled Licorice,” says Kurt Dungan, VP of Marketing for Frankford Candy, makers of Welch’s Filled Licorice. “The licorice category doesn’t need just another fruit flavored licorice. Our goal with Welch’s was to create a unique, great-tasting product that leverages Welch’s brand strength with consumers. By developing Welch’s Filled Licorice, we’ve combined the bold, fruit flavors you’d expect from Welch’s with a soft, smooth licorice texture that the whole family will enjoy.”

Welch’s Filled Licorice combines a soft licorice outside with a flavorful filling inside. The unique jelly filling is made with real fruit juice and fruit pectin to deliver real fruit flavors. This new one-of-a-kind licorice treat is a blend of soft and chewy textures with a bold, real fruit filling.

“We’re proud of what Welch’s and Frankford Candy have accomplished together,” says Lino Marrero, Business Development Manager at Welch’s. “This is a fun innovation for the category that appeals to a broad audience. Kids will love the soft, easy to chew texture and the fun jelly filling while adults will appreciate the bolder, real fruit flavors.”

Welch’s Filled Licorice is available in Concord Grape and Strawberry flavors. It is offered in 1.75 oz (SRP $1.09) and 3.5oz (SRP $1.59). Welch’s® Filled Licorice are distributed by Frankford Candy LLC ®.

For more information on Welch’s®Filled Licorice, log onto

My Take on the Product
This new licorice was amazing! As someone who is always enjoyed licorice, especially cherry or strawberry flavored licorice, this licorice was very unique, and the flavor just bursts from every bite. I gave it to my daughters as well and they simply wanted more and more. Of course as a parent I have the limit and what they ate, I echo their sentiments and know that this candy is going to definitely be a hit with anyone who enjoys licorice! This is a great addition to the candy line that Frankford Candy puts out, and I for one, I'll definitely be looking for this in the store soon!

All opinions expressed in this review are my own and not influenced in any way by the company.  Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site's Disclaimer  for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions.

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