Dad of Divas' Reviews: New Online Resource for Parents

Wednesday, April 27, 2011

New Online Resource for Parents

Parenting just became a little easier with the launch of, a new, hyper local online community with resources and recommendations for parents, by parents. Starting with a Los Angeles launch, the nationwide will expand to several major markets in the coming months, including San Francisco, Chicago and New York. Figling’s services will be available in more than 25 cities by the end of 2011. was launched to fill the void of online referral services that cater to families and their needs. The site provides families with comprehensive kid-friendly event listings, as well as trusted word-of-mouth referrals for goods and services, such as camps, schools, nannies, handymen, and more. To ensure legitimacy and authenticity, all recommendations are manually vetted by Figling staff. 

“Figling was created to fill a major need for parents and families to have a convenient, one-stop online resource for the most important things a family needs in their lives,” said Maya Fidler, CEO and Founder, “Families function far differently today than ever before, and with so much clutter and suspicion on the Internet, is a trusted partner for parents to make their lives, and their children’s lives, easier.”

Figling is free, and parents along with local businesses can immediately begin submitting events and resources to share within their local community. With an emphasis on families meeting offline, user event submissions are categorized by age, indoor events and outdoor events, among others, and can be filtered for the user’s convenience.  The site also provides a weekly newsletter for registered users that offers a helpful list of upcoming events and things to do with families. 

Founded by parents, for parents, is every family’s one-stop resource for events, services, word-of-mouth referrals, recommendations and news. All event and referral submissions for are vetted by a staff support team for authenticity. Featuring local content for major markets, including Los Angeles, Figling will expand to 25 cities in 2011. Launched in 2010, Figling’s executive team includes former Yahoo! and Los Angeles Times executives. For more information, visit

All opinions expressed in this review are my own and not influenced in any way by the company.  Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site's Disclaimer  for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions.
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