About the Book
This book is by two of the pioneers in podcasting: Donna Papacosta of Trafalgar Communications, host of the popular "Trafcom News Podcast" and an internationally known trainer and seminar leader; and Steve "@PodcastSteve" Lubetkin, founder of Professional Podcasts, one of the first podcast production companies and a division of The Lubetkin Media Companies LLC, an award-winning producer of business and organizational podcasts, with more than three quarters of a million downloads.
Unlike other podcasting books that delve into the mechanics of creating a podcast, The Business of Podcasting tells you about the business side of podcasting: how to position clients' expertise through podcasting, the best business models, how to find clients, contracts, legal reviews, and much more.
My Take on the Book
I have read a lot of books on podcasting lately. With two podcasts that I run, dadspotlight.com and one other that is on Law School Success, I am always looking for new books that can help me with my craft and running the business more successfully.
The nice things about this book is that it opens your eyes to many practical tips that you can easily implement today that can transform your business and our podcast.
The authors bring a ton of experience to what they write and what you get in this book is a wide-array of resources, hints and tips that really allow you to see more and more ways in which you can creat a life and a lifestyle around your interest in podcasting.
So as you can see, this book is not all about the nuts and bolts about starting a podcast, though you get some of this, but instead it goes deeper and allows you to explore new areas that will let you consider ways in which you can monetize and move your podcast to a new level.
This is a great read!
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