AUTOTRADER.COM’S NEW “LIFESTYLE CENTER”
HELPS CAR BUYERS FIND THE PERFECT CAR FOR THEM
Everyone has a different priority when it comes to shopping for a car. It could be finding a good deal, a vehicle that is safe for kids, or even a model with the latest features. With so many different vehicle types out there, choosing the right one can often be a challenge.
AutoTrader.com, the largest online auto classifieds site, offers the Lifestyle Center, a new tool that allows consumers to search for cars based on their lifestyle preferences, featuring Family Focus, Going Green, Smart Saver, Trend Watch and Work & Play sections. The Lifestyle Center provides abundant information for consumers that fit into each category, including helpful articles, tip sheets, the most-searched vehicles within each category, reviews, videos and 360 degree views of many cars. Consumers can also see which popular vehicles in each category are for sale near them, where they can be found and price details.
“The AutoTrader.com Lifestyle Center helps consumers find the best car for them, which can be a very difficult thing to do. The right tools and research make finding the ideal car an easier process for any car shopper,” says Shawn Tucker, auto analyst at AutoTrader.com.
To help consumers get started in their search, Tucker provides the following overview of the AutoTrader.com Lifestyle Center’s five different sections:
Family Focus
When family safety is top of mind, this is a must-read. It provides the top researched SUVs, minivans and wagons, allowing consumers to see what their peers are looking at most often. It also includes helpful articles and tips on topics like what to keep in the car in case of an emergency, what to look for in a family car, correct installation of a baby seat and more.
Going Green
In this area, consumers can find the top researched hybrids, recent news about environmentally-friendly and fuel-efficient cars, tips for buying a fuel-efficient car and more.
Smart Saver
Budget-conscious consumers looking for a deal can plug in their zip code, the type of car they are looking for and their price range and view a variety of appropriate vehicles. This section also includes articles on how to get the most value out of selling a car, money-saving tips for parents, ways to improve credit and more.
Trend Watch
It’s always fun to keep an eye on the latest car trends. Here, consumers can find the top overall most-searched vehicles and trendy models such as convertibles and coupes. It also provides tips and information on the latest trends in the auto industry.
Work and Play
Whether hauling equipment or towing ATVs, finding the right vehicle for the job is important. Those looking to get the most out of work and leisure driving by can access information on the most searched-for SUVs, trucks and crossovers, as well as tips for do-it-yourselfers, choosing a tow vehicle, off-road driving and more.
Visit http://www.autotrader.com/
About AutoTrader.com
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private owners. The site attracts about 15 million unique monthly visitors. Through innovative merchandising functionality such as multiple photos, videos, detailed descriptions and comprehensive research and compare tools,
AutoTrader.com unites new and used car buyers and sellers online to improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.
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