Dad of Divas' Reviews: Shop for Kids App by - Save Money & Time this Holiday Season!

Thursday, September 19, 2013

Shop for Kids App by - Save Money & Time this Holiday Season!

Just in time for the holiday shopping season,, the number one source for all things play, today announced the release of Shop for Kids by, a free mobile app for iOS and Android designed to simplify the experience of searching for and buying children’s products.

Offering instant access to thousands of in-depth expert reviews and real-time price comparison, the Shop for Kids app by provides all the information shoppers need to make educated purchasing decisions on the go. Users can browse the extensive database of reviews on the latest toys, video games, baby products, sporting goods, children’s books, movies and apps, and more.

“The Shop for Kids app is a game changer. It’s an all-in-one mobile shopping tool that takes the guesswork out of finding the best products for the kids in your life at the best prices,” said Jim Silver, CEO and editor-in-chief of “The app leverages our unparalleled database to provide search results alongside live pricing at major retailers in real time. There is nothing like it out there, and we are confident it will change the way people shop for kids.”

Exciting features include:


  • Simply scan the product’s UPC code or type into the search bar to access the database to view:
    • Complete product profile – what it is, why it’s fun, who it’s for, and what to be aware of
    • Video review – independent editorial review of the product complete with a demonstration of how it works and pros and cons
    • Editor’s Ranking – based on the product category each item is rated 1-5 stars on several important factors including fun, repeat play, assembly and instructions, learning curve, quality, and more


  • View real-time, online price and availability of a product at major retailers: Wal-Mart, Toys“R”Us, Target, Amazon, Kmart
  • Click through to purchase immediately on retailers’ sites


  • Explore the database with thousands of reviews, including toys, baby products, video games, sporting goods, kids electronics, children’s books, movies and apps, and more
  • Search the database using filters for gender, age, type of product and price range


  • Add children’s birthdays to the user profile to receive personalized alerts when birthdays are near


  • Bookmark favorite products
  • Share products via Facebook, Twitter, email or text message


  • One click entry into the Daily Giveaway sweepstakes

The Shop for Kids app by is now available for free in the Apple App Store and Google Play store. For more information or to download the app, visit

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