Dad of Divas' Reviews: Book Review: The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business

Friday, February 25, 2011

Book Review: The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business

About the Book
The big idea: For girls, Barbie has been a good role model, showing them that attractive females can be astronauts, diplomats, and doctors. But when Ken launched his aggressive social media campaign to get Barbie to take him back by Valentine's Day (she did) after their 7-year breakup, Barbie's work-life balance seems to have slipped out of kilter.

Business advisor and author Carol Roth says it's time for Barbie to get serious about her career again. Roth says Barbie, like many young professional gals, has been successful working for others. But she's also occasionally worked for herself and been entrepreneurial, as an aerobics instructor, veterinarian, wedding stylist, photographer, pediatrician, and makeup artist, to name a few.

Roth coaches many entrepreneurial women who are hesitant to explore business ownership. Some of their reasons include fear of failure, lack of assertiveness, and inexperience with money matters. She says when girls are young, it's a great time for parents to mentor them in basic entrepreneurial skills.

Roth shares 7 ways to mentor a future businesswoman, and can discuss:
  • Why fewer girls than boys go into business
  • Top qualities female businesswomen need to succeed
  • How to prepare your girl for success -- in business and in life

Carol Roth ( has been helping businesses grow for over 15 years, ranging from solopreneurs to multinational corporations. A popular media personality on Fox News, MSNBC, and WGN-TV Chicago, among others, she is author of a new book, The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business (BenBella, March 22, 2011). Because she aims to be a role model for girls and young women, she created the Carol Roth special edition doll -- sporting a smart black dress, leather computer bag, and hot-pink heels -- to show girls it's okay to be beautiful, successful, and powerful when they grow up. Carol Roth is on the cover of February's Doll's Magazine (

My Take on the Book
The Entrepreneur Equation is a book that works to help readers find ways to both save money as well as find the ways to help them succeed and achieve the dreams that they have for themselves.

Seeing that I have met Carol in the past, reading what is in this book is paramount to what she shares in real life as well. Through straight-forward conversations and tactics, Carol shares her own experiences as well as so many resources that allow beginner to expert to move beyond goals and dreams and moving to  reality.

What I liked about this book was that it went beyond simply the surface and sets people straight on a number of the myths that surround the American Dream.

What I like about Roth in this book and in person is that you know where you stand with her due to her ultimate honesty. This book does a great job at helping people understand the steps that they need to take to be able to start a business. Her honesty on this and other issues is brutal at times, but this is what will make you want to read more as it makes you do some hard thinking. Roth truly is trying to make people really look hard at whether they have what it takes to start a business as not everyone does, and though this book will dissuade some from taking that step, that is ok and exactly what Roth is trying to do as she wants the strongest to survive and thrive.

All opinions expressed in this review are my own and not influenced in any way by the company.  Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site's Disclaimer  for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions.
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