Mark your calendars: Smithsonian magazine has designated Saturday, September 25, 2010 its sixth annual Museum Day, presented by Toyota on behalf of the redesigned 2011 Avalon. Participating museums and cultural institutions nationwide will open their doors free of charge to all visitors who download the Museum Day Ticket from Smithsonian.com. A journey to celebrate our world’s dynamic heritage and cultural life, participating Museum Day venues emulate the free admission policy of the Smithsonian Institution’s Washington, D.C.-based facilities.
Museum Day 2010 is poised to be the largest to date, outdoing last year’s record-breaking event. Over 300,000 museum-goers and 1,300 venues in all 50 states, the District of Columbia and Puerto Rico participated in Museum Day 2009. Last year, two million visitors logged on to www.smithsonian.com/museumday to learn more about the program.
“Whether you redeem your Museum Day Ticket at a venue in your own backyard or you take a trip to explore a new site, this is your pass for a free journey to celebrate culture, learning and knowledge—part of our core values at Smithsonian,” said Kerry Bianchi, Group Publisher, Smithsonian Media. “This year, we look forward to enhancing the Museum Day experience for museum-goers and online visitors alike through our partnership with Toyota Avalon.”
Presenting sponsor Toyota, on behalf of the redesigned Avalon, will provide on-site activities including docent tours, interactive trivia contests and giveaways at select museums in Boston, Chicago, Dallas, Los Angeles and St. Petersburg, Florida. The initiative extends well beyond on-site activities, with broadcast, print and online experiences. In Smithsonian magazine in-book and online, Toyota will present the “Featured Five,” a listing that encourages visitors to learn about and visit participating museums and venues. Additionally, for each visitor who inquires about the Toyota Avalon online, Toyota will donate $1—up to $10,000 total—to museum programming nationwide.
“Smithsonian’s efforts to educate and inspire the public align perfectly with the Avalon customer’s desire for cultural enrichment and passion for their communities,” said Tim Morrison, corporate manager of marketing communications for Toyota Motor Sales, U.S.A. “We are thrilled to enhance the Museum Day experience for visitors nationwide through our multi-platform partnership.”
Beginning in July, the Museum Day Ticket will be available for download from www.smithsonian.com/museumday. Visitors who present the official pass will gain free admission for two people to participating museums and cultural venues. One ticket is permitted per household, per email address. Listings and links to participating museums’ and sponsors’ sites can be found at www.smithsonian.com/museumday.