The Baby Potential Promise: Doing Good with Fun, Practical Clothing

About the Products
Parents dream that their children will grow up to be well-educated and successful.  In order to promote that aspiration from early on, two San Antonio mothers, Dacia Napier, M.D. and Allison Zeller, decided to start Baby Potential, a line of onesies and t-shirts embroidered with a choice of 12 silk-screened career patches such as Artist, Lawyer, and Teacher among other careers to communicate to the world the inherent potential baby possesses.  The unique line with a promise for brighter horizons for children everywhere launches nationally this spring. that each and every

The company started when Napier was inspired by her aunt’s hand-embroidered onesies she made for new babies in their family.  When she asked if she’d be willing to sell them and her aunt declined, she decided to start the business herself.  Napier wasn’t only motivated by her aunt’s needlework, but was also influenced by the community around her.  After learning that her city of San Antonio had one of the highest rates of child abuse and neglect reports in the state and the country, she knew she had to do something.  She determined that the apparel line would encourage change through social marketing and community outreach.

"Baby Potential was born of the belief that with love, education and community support, all babies have the potential to grow into productive adults and achieve career success – regardless of gender, race or socioeconomic status," says Napier.  "The idea is to see the career patch on an infant’s onesie or a toddler’s t-shirt and equate the message with that child’s potential and future."

With this charitable mission in mind, she created a onesie prototype and showed it to her friend, fellow mother and philanthropist, Allison Zeller.  With a shared belief to give back to the community and to spread a positive message, Zeller quickly got on board.  “It’s about helping children and helping the community,” said Zeller.  “How could I not support this?”

Baby Potential not only communicates an inspirational message with its apparel but gives back to the community in two ways.  The company donates ten percent of sales to community outreach and educational programs and also has a partnership with the Family Service Association (FSA) of San Antonio to support local women.  Through this partnership, Baby Potential established the “Sew Circle,” a group of ten women who were trained and had classes to teach them how to hand-embroider the garments for custom orders.  This opportunity allows the women to work from home and earn an extra income.

Quality and style are also high on Baby Potential’s list of objectives.  The products are gender-neutral and available in six bright, contemporary colors with a modern and sophisticated design.  Featuring classic styling and tailoring, they are made of 100 percent fine cotton, combed for softness and comfort, and are durable and won’t fade or shrink.  Double-needle stitch detail reinforces the seams and shoulders are form-fitting.  Onesie’s have three-button style closure with premium snaps.

If you don’t like Artist, Lawyer or Teacher, other career patches include: Biologist, Chef, Doctor, Philanthropist, Radiologist, Rancher, Rocket Scientist.

“Baby Potential apparel is fun, it provides parents and gift-givers a unique option for baby apparel, and also spreads the belief that every baby has value. Every baby has the potential to be what ever he or she wants to be,” concludes Napier.

Ideal for parents and gift-givers, Baby Potential products are available on Target.com, select retailers and at babypotential.com.  Specialty orders can also be made online.  Apparel and sets start at approximately $15 and are available for infants and toddlers in sizes 0-4T (4 years old).  Visit www.babypotential.com, the blog, “Start here.  Grow Far” at http://babypotential.typepad.com/

My Take on the Products
I have to say that I was impressed with the quality and the messages that these products share. We were able to try out two (Vet and Philanthropist) and we received many compliments on how cute the shits were. One of the nice touches on the shirts (besides the images and future potential message) was the extra stitching that goes into these items. Each of the shirts had machine sewed florets and other sewn items around the neckline of the shirt. This added a nice touch and actually made me think of a home made item instead of a store bought item.

Second, I have to commend the idea of the future potential of any young child. The messages on these shirts reinforces the potential that all children have to achieve their dreams and become whatever they want to become. I love this message and think that we need more of these messages in society today!

So if you are looking for a well crafted item that reinforces the idea that all children have potential, this clothing line is perfect for you!


All opinions expressed in this review are my own and not influenced in any way by the company.  Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site's Terms of Use  for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions.