Dad of Divas' Reviews: Mattel and WWE Launch Toy Line Worldwide

Tuesday, March 16, 2010

Mattel and WWE Launch Toy Line Worldwide

World Wrestling Entertainment® and Mattel, Inc.  have debuted the most comprehensive portfolio of WWE® action figures and accessories for fans of all ages on store shelves worldwide.  Mattel will manufacture, market and distribute the exclusive line of WWE action figures and accessories.  These two leading entertainment brands will bring the thrill of WWE home in a new and fun way to the more than half a billion television households that view WWE programming worldwide.  In the U.S. alone, more than 16 million viewers tune in each week to “Monday Night Raw®,” “Friday Night SmackDown®,” “ECW®” and “WWE Superstars.”

The line includes action figures and toys for both kids and collectors.  Younger fans will delight in Mattel’s first-ever FlexForce™ Action Figures, which allow them to recreate the excitement of their favorite WWE Superstar moves.  Based on innovative design research, the figures utilize flex-loaded arms and legs to execute the thrilling trademark maneuvers made famous by WWE Superstars such as John Cena®, CM Punk® and Rey Mysterio®.  Other products designed specifically for kids will include Superstar Rings, Championship Belts, Ring Action Megaphone and motion-activated Tough Talkers™ that deliver WWE Superstar catch phrases and striking sounds.

“Mattel is excited to bring the iconic WWE entertainment brand to fans worldwide, through an authentic line of products that capture all the drama and excitement that makes the WWE a worldwide phenomenon,” said Tim Kilpin, general manager, Mattel Brands' Girls, Boys & Games Division.  “WWE has spent the past decade tailoring its live and broadcast entertainment experience to a more mainstream audience.  Our goal is to help kids and parents extend the experience even further by safely recreating the action in the home through play with these action figures.”

“We are elated to be partnering with an industry leader like Mattel in producing the most authentic and realistic WWE action figures and accessories imaginable for our young fans and collectors,” stated Donna Goldsmith, COO, WWE.  “This new WWE line is truly reflective of Mattel’s extensive research into what kids and collectors want.  Mattel’s unparalleled expertise with kids is the perfect complement to WWE’s commitment to PG, family-friendly entertainment.”

Mattel is equally dedicated to creating products that appeal to WWE's enormous collector community, delivering a line that surpasses all previous ones in terms of attention to detail and realism.  With all action figures featuring “Superstar Scale,” fans can now experience the differences in height and size between WWE Superstars from Rey Mysterio to the Undertaker®.  Mattel’s portfolio of action figures also features an Elite Collection designed with precise detail.   This extensive line also comes packed with a collector stand and name card for easy display.

Fans looking to complete their collection will have a chance to purchase new figures each month throughout the year.  Basic figure single packs will be released every month, while two-packs and Elite figures will roll out every other month.  In addition to the global retail launch, Mattel’s line of WWE action figures, Championship Belts, Superstar Rings, Ring Action Megaphones and role playing accessories will be available to purchase at the more than 300 live WWE events held throughout the year. 

Visit the Mattel WWE Facebook fan page for more information.

My Thought on the Action Figures
While I am not the biggest of WWF fans, I have watched a few matches in my day. The theatrics alone draw me in. I tend to wonder how much is acting and how much is real though. These new toys though are amazingly lifelike and bear a close resemblance to both individuals.

The action figures remind me a lot of the figures I used to have back when I was a kid (but more lifelike). Does anyone out there remember the old He-Man and GI-Joe Characters circa 1980's?
 did show these

Anyway, I did have some local kids try out the toys and they got their seal of approval as they were definitely played with for the afternoon that I passed them over.

I definitely recommend these to anyone who is a fan of the WWE, you won't be disappointed!

If you are looking to find toys like these you can find both on Amazon:
CM Punk Wrestling Action
John Cena Wrestling Action Figure

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