Book Review - Why Motivating People Doesn't Work...and What Does

About the Book
"Leaders who want to amp up employee morale should take a look.”—Publishers Weekly

In What if the answer to motivating people is to stop trying to motivate them?

The second edition of Why Motivating People Doesn't Work... and What Does reveals how motivation science is essential for solving the most vexing leadership issues—from hybrid work and retention to employee engagement.

Leaders face a motivation dilemma. Traditional command-and-control management styles and carrot-and-stick motivation techniques have been proven ineffective.

Motivation researcher and leadership consultant Susan Fowler expands on her groundbreaking Spectrum of Motivation model in this updated post-pandemic edition. New chapters tackle motivation science’s role in managing remote and hybrid work; expose overused tactics, such as gamification and tokens; and tell the fascinating backstory behind the great resignation and quiet quitting.

Fowler’s approach to leadership is fresh, pragmatic, and inspiring. But it’s also empirically sound. Her framework builds on Self-Determination Theory, equipping leaders with skills to encourage choice, deepen connection, and build competence. Leaders who mastered this method have experienced breakthroughs with higher retention, lower turnover, greater acceptance of DEIJ initiatives, and a more vital, creative, and resilient workforce.

Through her experiences working with organizations and leaders around the world, Fowler reminds us that motivation is at the heart of everything people do and everything they don’t do but wish they did. When managers integrate motivation science into their everyday leadership practice, an evolutionary truth emerges: people can be highly productive and flourish simultaneously.

My Take on the Book
This is a book that really explores what we can do to better motivate our members without actually motivating them. The book was practical and easy to understand and really gets you in the right frame of mind to really learn about things that you can put in place right away. For me, I am always struggling to find the right way to support my employees and I found this book to be very eye opening to the things that I can do to make a HUGE difference right away! Highly recommend!

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