Book Review - Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

About the Book

In Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others.

Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it’s a question of numbers—the more people you can get in front of, the better. But true reach is about expanding your audience while making a meaningful and enduring difference that has a lasting impact.

Reach provides a clear and structured approach to creating a successful online presence that will create the biggest possible impact for any message. Becky Robinson shares a framework to cultivate followers that requires four commitments: value, consistency, endurance, and generosity. When you make these four commitments, you’ll deliver memorable content on a regular basis while keeping the long-term view in mind and being committed to helping and sharing with others.

Robinson offers guidance on having realistic expectations and meaningful goals, encouraging readers to reflect on what they want to accomplish and with whom they want to connect. Readers will also learn how to overcome discouragements, create and repurpose content, and focus on the everyday activities that will spread ideas.

This is a long-term process—one that doesn’t normally offer immediate results or guarantee the desired outcome. But, as Robinson reminds us, creating from a place of generosity can lead to benefits greater than you can imagine.

My Take on the Book
The author of this book has done a great job at helping you really think through thee things you need to do to make your creation stand out amid others. I really appreciated the four reach commitments that she talks about (Value, Consistency, Longevity and Generosity). as these really do help you reframe your approach in many different ways. The book itself is easy to follow with practical advice that you can follow and implement immediately. As you read this, it is like the author is holding your hand through the process and helping you extend the reach of your own creative endeavor. Whether you are writing your own book, have a blog or some other business, this book will help you push yourself further and extend your own reach to an even broader audience! 

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