About the Book
"Jeff and Staney emphasize that small acts of creativity can have huge consequences and that ordinary people can do extraordinary things if they can see the opportunities in front of them." --Mitch Jacobson, Executive Director, Austin Technology Incubator, UT Blackstone LaunchPad, University of Texas at Austin.
Nearly all of today's major innovation workshops and programs call on organizations to drive innovation. What they miss is that innovation comes from the personal creativity of individuals. And creativity doesn't require an advanced education or technical skills--all employees can be creative. Often, all they lack is a fitting mindset and the right skills.
The Creative Mindset brings how-to advice, tools, and techniques from two master innovators who have taught and worked with over half of all Fortune 500 companies. Jeff and Staney DeGraff introduce six essential creative-thinking skills that can be easily mastered with limited practice and remembered as the acronym CREATE: Concentrate, Replicate, Elaborate, Associate, Translate, and Evaluate. These six skills, sequenced as steps, simplify and summarize the most important research on creative thinking and draw on over thirty years of real-world application in some of the most innovative organizations in the world.
It's time to rethink the way we make innovation happen. Individual creativity is an immense untapped resource, and you don't have to be Beethoven to make a big difference. As the spirit of chef Gusteau proclaims in the Pixar classic Ratatouille, "Anyone can cook."
My Take on the Book
If you are looking for a book that has practical examples that will help you to be even more creative, this is the book for you. The book is written in a way to be able to teach you how to reframe your own brain and processes to help you bring more to the work that you do on a daily basis. This book helps you see that creativity is not something that you are born with, but something that you can learn to do, and a way to look at the world and the things that you do personally and professionally. The authors have used the word CREATE to help readers to understand the six skills of creativity: Clarify, replicate, elaborate, associate, translate, and evaluate. The authors do a great job at walking you through these skills and provide you with practical examples you can use to start making changes of your own. This is a must have book for anyone that wants to jumpstart their own creativity!
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