“The annual
This year’s finalists – representing 67 unique products or properties from 51 companies – were selected from nearly 600 nominees submitted for consideration in eleven categories. Nomination committees comprised of academics, journalists and toy trend experts, play therapists, toy inventors and designers, and toy retailers narrowed the field to the slate of finalists that were introduced today.
“From infants to adults, the toys and games in this year’s TOTY lineup inspire imagination and creativity, promote learning and active lifestyles, and create fun play opportunities for every member of the family,” said Stacy Leistner, TIA vice president of communications. “They represent a broad array of price points and fantastic play value. The TOTY finalists provide a great starting point for everyone’s holiday shopping list.”
Winners will be selected with the input of consumers, retailers (mass and specialty), media and members of the toy industry. The five ballots – each launched during the press event and open through January 15, 2012 – will be weighted and used to determine the category winners as well as the overall “Toy of the Year” award. Winners will be announced during the an awards ceremony on Saturday, February 11, 2012, as the kick-off to the 109th American International Toy Fair.
The Toy of the Year (TOTY) Awards program is the annual Toy Industry Association-administered event in support of the inspiring work of the Toy Industry Foundation.
This year, TIA is inviting consumers to add their votes to the Toy of the Year Awards at toyawards.org.
All opinions expressed in this review are my own and not influenced in any way by the company. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site's Disclaimer for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions.
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