Book Review - Inside Your Customer's Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions

About the Book

Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today's innovation-hungry economy. The challenge is customers often don't know precisely what they want. As Henry Ford is reputed to have said, "If I had asked people what they wanted, they would have said faster horses."

To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers' hopes and aspirations, not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity.

Using examples from organizations like McDonald's, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer.

 

My Take on the Book
This book takes a unique perspective from an amazing author that has lived the experience he is trying to teach. This book helps you think about your customer and really inspire you to think creatively about what you want to offer to keep your customers coming back. The book is full of great stories that illustrate the learning that he is sharing and from beginning to end you are taken on a journey of discovery that will spark your own imagination to the possibilities in front of you. The book is one you will not want to put down! 

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