Book Review - The Secret of Culture Change: How to Build Authentic Stories That Transform Your Organization

About the Book

In The Secret of Culture Change: How to Build Authentic Stories That Transform Your Organization find out how bold actions by visionary leaders can inspire powerful stories that drive culture change.

Data indicates that most strategic efforts to change a company’s culture fail. So how do companies succeed in this endeavor?

A top strategy professor and two highly successful CEOs found that, in companies that had successfully changed their culture, leaders had taken dramatic actions that embodied the new cultural values. These actions inspired stories that became company legends, repeated in every department and handed on to new employees.

Through compiling and analyzing 150 stories from business leaders who have achieved change, they identified 6 attributes that every successful culture change story has in common:

1. The actions that build these stories are authentic
2. These stories "star" the leader
3. They signal a clean break with the past, and a clear path to the future
4. They appeal to employee heads and hearts
5. They’re often theatrical or dramatic
6. They’re told, and re-told, throughout the organization

With extensive and inspiring examples of stories containing these attributes, the authors illustrate how readers can harness the power of stories within their company in order to change or create a winning culture to align with any strategy.

My Take on the Book
What I loved about this book is that it offers anyone in a leadership position within their business clear strategies that you can follow to be able to transform the culture of your company in a way that is scalable in any type of business. The authors use great examples that are easy to understand and follow and they make the steps to follow within your own business transparent. While changing a culture is not always easy, you can follow the steps shared here to be able to have a blueprint in place that you can get you moving in the right direction!

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