About the Book
Champion Your Best Ideas!
Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless.
Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It's a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you'll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg's novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?
My Take on the Book
Whenever you are in management, you are asked to talk to people in meetings, small groups and more and people are always looking to you to be able to share your ideas and thoughts in a way that all can understand. This book, while short, sweet and to the point, really gives you a ton of practical advice about things that you can do to become much more effective in your overall communication. The book is filled with step-by-step instructions on what you can do to have more people understand where you are going and follow your train of thought. I really loved how simple the concepts were and how easy they were to incorporate into your daily life. If you find yourself giving presentations, then this book is a perfect one for you to read as you will take a ton out of it and it will help you become a strong speaker.
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