About the Book
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins’s proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you’ll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
My Take on the Book
This was a great book with a ton of practical information for any person or business that is just starting or that really wants to make a change to their bottom line. The book is practical and the author walks you step-by-step through the process of making the right choices for your business. The author writes in a way that is easy to understand, while at the same time she places her own voice into and throughout the book which adds authenticity and humor into the narrative which makes the book light and fun to read as well as informational. Whether your business is just a concept or you are just starting or you have been around for a bit, this is a book for all to read!
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