Total Cereal & “Men’s Health” Search for the Total Dad

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Total® Cereal And Men's Health Magazine Team Up To Search For The "Total Guy"

The Men's Health Total Guy, Total Package Contest, Recognizing and Celebrating Today's Accomplished Guy, Kicks Off

Total® cereal and Men's Health magazine have teamed up to celebrate and honor the all-around, seasoned guy with an official search for him in the "Total Guy, Total Package" online contest. This well-rounded individual is confident and dependable, and lives a fit and healthy lifestyle characterized by proper nutrition and a strong physical regimen. The "Total Guy" gives top priority to his family, friends and community, and is able to balance his action-packed days.

Total cereal, designed specifically with men's nutrition in mind, knows what today's man needs to kick start his mornings and power through his active days. With 100 percent whole grain flakes and 100 percent daily value of 12 vitamins and minerals per serving, Total Whole Grain provides a tasty and easy way for men to get the nutrients they need in 100 calories. Together, Total cereal and Men's Health, the leading magazine for men, will offer valuable content and tips for the "Total Guy" and initiate the Men's Health Total Guy, Total Package contest.

"We know that today's well-rounded man is able to balance the many areas of life – including family, friends, work, fitness, and nutrition – and deserves to be rewarded with a cereal that works as hard as he does," said Kim Seifert , Associate Marketing Manager for Total cereal. "That's why Total partnered with Men's Health, the number one source of information for and about men, to find and celebrate today's 'Total Guy.'"

Beginning May 15 through June 10, 2013, Total cereal and Men's Health are inviting men to proudly declare themselves or someone they know as the "Total Guy" through the first-ever nationwide search for today's all-around man. Visit www.MensHealth.com/TotalGuyTotalPackage to submit an essay and photo illustrating the "Total Guy" and total manhood.

"Guys are working longer days and balancing more elements in their lives than ever before and Total is a great way for men to start their day," said Men's Health Publisher Ronan Gardiner . "It only makes sense that Men's Health partnered with Total for the Total Guy, Total Package contest. We are so excited to find a confident, dependable, fit man who is truly today's Total Guy."

Men's Health readers will have the opportunity to vote for their favorite semifinalist online, and this July, Men's Health and Total cereal will select the 2013 "Total Guy." The winner will receive a trip for two to New York City for a personal session with a Men's Health fitness and nutrition expert, as well as a year's worth of Total Whole Grain cereal.

Total Cereal is available in two flavors: Total Raisin Bran and Total Whole Grain. Total Whole Grain is available in 10.6 oz. and 16 oz., Total Raisin Bran is available in 18.25 oz. and 24.6 oz. Suggested retail price varies from $3.49 to $4.59.

For more information on Total cereal, visit www.TotalCereal.com.


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