This must-have manual for screenwriters, novelists, and entertainment executives offers an insightful, 11-step program for creating, developing and marketing compelling movies, TV shows, novels, and story-based video games and toys. If you are a writer, it will help you to generate great ideas with heartfelt storylines and characters. If you are an entertainment executive, it will help you to identify and market stories with real potential. It's a lifetime of insights in just 300 pages. It is based on the author's 30 years of experience, keen insights from other senior executives, and fresh audience research that details what audiences want. Key elements addressed include:
- Satisfying Audience Deep Emotional Needs
- Aligning with Contemporary Culture and Trends
- Creating Relatable, Aspiring, Memorable Characters
- Generating Compelling Story Ideas
- Adding Broad Audience Appeal
- Building In Elements That Make It a Franchise
- Fixing Common Execution Problems in Development
- Creating Marketable Artistry
- Applying The Ever-Cool Formula
- Using Research to Optimize Decisions
- Launching an Idea Quest
As someone who studied Theater in College, and someone who has friends who have gone into the movie making business, this book was a great resource that gives you all of the ins and outs of movie making and being successful in the entertainment business in today's society. I could easily have seen this being used in a text in a College course on how to succeed in the business as there is so much practical information shared within it that you too will be amazed at what you will find. If you have always had a dream about creating your own blockbuster, pick up this book and get ready to go to class as you will be learning a ton from beginning to end!
All opinions expressed in this review are my own and not influenced in any way by the company. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site's Disclaimer for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions.
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