K’NEX BRANDS TO LAUNCH NEW LINE OF KISS BUILDING FIGURES

KISS collectors, rock fans and building set enthusiasts will soon be able to build and play with characters from their favorite iconic rock band with new KISS licensed buildable figure packs by K’NEX®. K’NEX, the only US construction toy company focused on Building Worlds Kids Love™, is pleased to announce a licensing agreement with KISS, brokered by Live Nation Merchandise, KISS’ Exclusive Global Licensing Agent. This agreement allows K’NEX to create building toys inspired by the world famous KISS.

The relationship combines the popularity of figure packs, the award-winning K’NEX building system and the well-known images of the legendary rock band, KISS, bringing them from the stage to the construction aisle for the first time. KISS is one of America’s top gold-record champions who recorded 37 albums over 36 years and sold more than 100 million albums worldwide! The KISS legacy continues to grow, generation after generation. By combining the legendary KISS with the popularity of figure packs and the award-winning K’NEX building system, the KISS buildable figure packs are sure to appeal to music and building fans of all ages.

“We are stoked to be able to bring The Demon, Starchild, Spaceman and The Cat to life in a new way,” said Michael Araten, president of K’NEX Brands. “With buildable figure sets from K’NEX, fans of all ages can get in on the action and rock the ultimate in KISS memorabilia!”

Each buildable figure features iconic black and white make-up, trademark hairstyle, and platform boots of one of the band members! Sets include all four band members and their instruments, like guitars and drums, to recreate the full band experience. The package even doubles as a stage!

"This is a great new edition to the KISS Army of licensed products.” added Janet Dwoskin, executive director of licensing with Live Nation Merchandise. “Now KISS fans of all ages can build KISS toys while creating enjoyable memories using the interactive products from KNEX."

Designed for children ages 5+, the KISS figure packs bring the fun of the stage show to the child and cement their appeal through a rewarding, age-appropriate K’NEX building experience. KISS buildable figure packs will be available exclusively at Target, target.com and knex.com in Fall 2012.

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