CE PULSE TO MONITOR AND RANK REAL-TIME ONLINE SENTIMENT ABOUT CONSUMER ELECTRONICS AT CES

In order to help consumers take the pulse of the overwhelming amount of new technology introduced at the 2012 International Consumer Electronics Show (CES), three companies have banded together to develop CE Pulse, a real-time, interactive gauge of online public opinion. Sponsored by JetBlue Airways and powered by Mullen and leading social media analytics provider Pointslocal, CE Pulse tracks and ranks social sentiment about consumer electronics, so site visitors can filter through the marketing hype and understand how consumers actually feel about brands and products.

With CE Pulse companies and consumers can:

• Discover breakout products and consumer electronics categories from the show
• Rate a brand’s popularity and consumer sentiment relative to the competition
• Follow brand or category-specific tweet streams
• Pinpoint geographic activity
• Engage in a dialogue live with people and brands

CE Pulse is the latest in a series of social media monitoring and analysis projects from Mullen, a Fast Company 2011 Most Innovative Company. For the past three years, Mullen has held BrandBowl to gauge consumer sentiment surrounding Super Bowl TV commercials. The agency has also measured consumer sentiment related to major sports teams including the Boston Red Sox and the New England Patriots.  

“In a fast-paced and cluttered environment like CES, all brands are trying to stand out with innovative products and splashy marketing,” said Michael Bourne, SVP Account Director at Mullen. “Social media monitoring tools like CE Pulse enable consumers and brands to truly understand how the public perceives new products, and filter through the noise to uncover valuable information.  Brands that gauge how consumers talk about them are in a better position to engage in a dialogue with those consumers.”  

Known for its superior in-flight experience and an innovative approach to customer service that includes an acclaimed social media outreach team, CE Pulse sponsor JetBlue is bringing consumers and CE industry professionals a unique and valuable view of the public’s reaction to product launches, brand activity and emerging industry trends.  Through the CE Pulse site, the carrier is also offering visitors travel tips and Las Vegas-specific recommendations for the nearly 150,000 CES attendees.

“At JetBlue, we care about our customers’ experiences from start to finish, even beyond their flight,” said JetBlue Social Media Strategist Morgan Johnston. “The advancements in consumer electronics change the way we play, work, live and even travel, so we’re excited to help provide consumers with this unique view into all the cool new gadgets at the show.  2012 is going to be an exciting year for us as we continue the technological innovation and award-winning service at the heart of JetBlue.”

All opinions expressed in this review are my own and not influenced in any way by the company.  Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site's Disclaimer  for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions.

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