Share your first-day-of-school photo; win a fall shopping spree

Cozi, the No. 1 online and mobile family calendar and organization service, Target and Cherokee USA, the iconic American family lifestyle brand have launched a photo contest encouraging families to submit their best first day of school photos. One lucky winner will receive $1,000 in Cherokee clothing and a smartphone of their choice pre-loaded with Cozi’s mobile application.

“It’s the first day of school 2.0 style!” said Cozi CEO Robbie Cape. “There’s just something about those ‘first-day-of-school’ photos that make people want to share them with family and friends. Thanks to social media, it’s become even easier to share these treasured moments with the rest of the world.We’re excited to partner with Cherokee to make the first day of school even more fun with the chance to win such a great prize.”

From now through September 30, Cherokee and Cozi fans, along with Target guests, can participate in the contest by submitting their first day of school photo through Cherokee’s Facebook page (http://www.facebook.com/cherokeeusa). Entrants simply “Like” the page and they will be prompted to upload their photos. The winner will be randomly selected by a panel of Cozi and Cherokee executives and will receive $1,000 in Cherokee clothing to send them off to school in style and a smartphone of their choice (up to $300 value). The winner will be announced on October 12, 2011.

“The first day of school is an annual rite of passage for children,” said Henry Stupp, CEO of Cherokee USA. “You spend all summer finding that perfect outfit to make the best impression on your classmates. Capturing all the excitement in your favorite outfit from our exclusive partner, Target makes for some of the most cherished family moments.”

Cozi is the leading FREE Web and mobile service that simplifies family life. Since 2005, Cozi has helped millions of busy families get their ducks in a row by enabling them to coordinate, communicate and manage all of their day-to-day activities from one central online location that can be accessed via any mobile device from anywhere—home, work, school, the grocery store, the soccer field or anywhere in between. It eliminates miscommunication around multiple schedules, shopping lists and other family to-dos, and replaces the chaos with an easy and efficient solution that can be used by parents and children alike.



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