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Wednesday, December 8, 2010

Book Review - How to Sell Anything to Anyone Anytime

About the Book 
Why do so many small business owners seem so tired?  One reason is because they spend their nights tossing and turning trying to figure out how to attract more customers.  They need to know how to sell, both individually and through their organizations.

How to Sell Anything to Anyone Anytime is the book to end those sleepless nights.  It will teach small business owners, and anyone else looking to learn, that if there is something to sell, no matter what the market, what the product, what the price, or what the situation is, this book will show you how.      

From selling yourself to a potential employer to increasing sales in an existing position, there is a fundamental sales process that applies to any sales situation.  How to Sell Anything to Anyone Anytime distills this sales process into simple, easy-to-understand, and easy-to-implement principles, processes, and practices, and applies them to a wide variety of sales situations. 

How to Sell Anything to Anyone Anytime is packed with real-world examples and applications to a wide variety of situations—from the owner of the corner coffee shop to the freelance professional to the sophisticated B2B seller.

  • Easy-to-understand practices and processes that can be applied to every business      and professional practice.
  • Guidelines and step-by-step how-to’s to turn ideas into practice.
  • Powerful insights on selling that will enable everyone, from the aspiring entrepreneur to the experienced sales pro, to be more successful.
  • Power nuggets—ways to add even more power to the practice and become even better. 

How to Sell Anything to Anyone Anytime gives hope to the masses of people who are faced with the urgent prospect of having to be able to sell something in order to survive the economic downturn. 

“Dave Kahle provides practical and real world sales strategies that get results...just make sure you read this before your competition does.”
    —Barry Farber, best-selling author of Barry Farber’s Guide to Handling Sales Objections

How to Sell Anything to Anyone Anytime (EAN 978-1-60163-131-2, pages: 240, price: $14.99) was published by Career Press. The book is available at Barnes & Noble, Borders, Amazon.com, and many other booksellers.

Career Press was founded in 1985 as a niche publisher of career directories that since has grown into one of the best-known independent publishers of its kind.  Career Press, which now boasts an active, strong-selling backlist of nearly 300 titles spanning careers, personal finance, business management, and study skills, will be celebrating its 25th anniversary in 2010.

About the Author:
Dave Kahle was the number-one salesperson in the country for two different companies in two totally distinct industries, and is now one of the world’s leading sales educators. He’s authored nine books, more than 100 multimedia training products, writes a weekly E-zine for salespeople, and has presented in 47 states and seven countries. For more than 20 years, he’s served as the president of The DaCo Corporation, a sales training/consulting company. In that capacity, he’s trained tens of thousands of people. He splits his time between Sarasota, Florida, and Grand Rapids, Michigan.

My Take on the Book 
This book is a book that tells it like it is. The book itself is full of great insights into sales and what someone must do to make a sale. The book though is more than just a sell, sell, sell mantra, it actually goes step-by-step on the things that are important if you are to build a thriving practice / business / career. I liked the fact that the book does go into things like: Finding the Right People, and Finding out What Customers Want, as I truly believe that these points are very valid in almost any field that you work within.

All-in-all, this was a great book and one that I would recommend!

All opinions expressed in this review are my own and not influenced in any way by the company.  Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site's Disclaimer  for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions.
 
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