Shrek Needs Your Help! DreamWorks Animation Creating World's Largest Photo Mosaic

DreamWorks Animation SKG, Inc. (NASDAQ: DWA) announced today the launch of a worldwide initiative to give Shrek fans everywhere an opportunity to become a part of film history.  As the biggest animated film franchise of all time comes to a close with the arrival of the entire Shrek saga in a complete, bonus-filled Blu-ray or DVD box set entitled Shrek: The Whole Story on December 7th, 2010, DreamWorks Animation is giving fans around the world the chance to become a part of Shrek’s legacy and live FOREVER AFTER by helping to create the largest photo-mosaic ever.

Between now and December 31st, consumers can visit the Shrek Photo-Mosaic website (http://www.shrekmosaic.com <http://www.shrekmosaic.com> ) to upload a favorite photo and see it become a part of a mosaic image of Shrek and his friends.  The mosaic will also feature filmmakers and voice talent from the movies.  In addition, U.S. residents who submit a photo can enter to win a Royal Caribbean International cruise vacation for four.  Entrants could also win one of 100 Shrek: The Whole Story DVD box sets.

“Shrek and the other characters from Far Far Away are beloved by millions of fans around the globe, so it seemed fitting that we should give them a chance to become a part of his final farewell,” said Kelley Avery, Head of Worldwide Franchise Strategy & Distribution for DreamWorks Animation.  “This photo-mosaic celebrates Shrek and his indelible impact on film history, as well as the fans who have treasured his story over the last ten years.”

Remastered for the most brilliant viewing experience on Blu-ray or DVD, Shrek: The Whole Story is a must-own collection encompassing the entire laugh-filled saga from the hilarious beginning to the magical and heartwarming end.  All four discs feature hours of new and previously released extras and the sets will also include the brand new Donkey’s Christmas Shrektacular, which features sing-alongs with your favorite characters as they perform holiday classics with Shrek-ized lyrics, as well as “Shrek’s Yule Log,” which includes over 25 uproarious character appearances in front of a crackling virtual fireplace.   For the first time, the entire Shrek saga will be available together in a spectacular box set with special introductory pricing of just $32.99 on DVD and $44.99 on Blu-ray. 

Dreamworks is letting fans become a part of movie history! By visiting http://www.shrekmosaic.com, fans can submit their photos and help Dreamworks and Shrek break the world record for the largest photo mosaic (120,000 photos)

• Fans can submit photos through ShrekMosaic.com, or Facebook to contribute their profile pictures to the mosaic
• Fans with the hashtag #shrekstory http://search.twitter.com/search?q=%23shrekstory can join others in tweeting their favorite Shrek moments
• Shrek: The Whole Story (the complete Shrek saga) will be released on Blu-ray/DVD on Dec. 7: fans can win the box set, and other great prizes by participating

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