In this new paperback edition of the classic bestseller The Myths of Innovation (O'Reilly Media, $17.99 USD), you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world.
"Innovation is simple if you stop thinking about it in the broken, false, but popular ways others do, and the book is a great guide," says Berkun. "It's been so popular because it makes the surprising truth about how great things happen fun and inspiring, as well as easy to apply at work as soon as you put the book down."
The new paperback includes four new chapters on finding ideas and putting them to work, updated references, new stories, and stronger evidence than ever that there's a better way to think about how progress happens in the world.
You'll have fun while you learn:
- Where ideas come from
- The true history of history
- Why most people don't like ideas
- How great managers make ideas thrive
- The importance of problem finding
- The simple plan (new for paperback)
About the Author
Scott Berkun (@berkun) is the best-selling author of Making Things Happen, The Myths of Innovation, and Confessions of a Public Speaker. His work as a writer and public speaker have appeared in The Washington Post, The New York Times, Wired Magazine, Fast Company, Forbes Magazine, and other media. He has taught creative thinking at the University of Washington and has been a regular commentator on CNBC, MSNBC, and National Public Radio. His many popular essays and entertaining lectures can be found for free on his blog at scottberkun.com.
My Take on the Book
Whenever you think of some new product, technology, or other idea, the word that always rises to the forefront of any discussion is innovation. Within this book Scott Berkun does an admirable job at helping the reader understand the difference difference between what innovation truly is and what we have been told it is throughout our lives.
So in this book the reader is given the opportunity to debunk a number of myths, myths that many of us have held for many years (or at least they were for me). This is the type of book that challenges you as well as makes you think about innovation in a completely different way. If you are looking to help inspire and improve the innovation and creativity within your own workplace, this book will definitely give you some great ideas and have you moving in the right direction by the end.
The book is set up to help the reader along as the author spells out each myth and then explains his thoughts to the real path to innovation:
- the myth of epiphany,
- we understand the history of innovation,
- there is a method for innovation,
- people love new ideas,
- the lone inventor
- and many more.
The book is fun and lighthearted in many ways and Scott's self-deprecating witty style was one that I have not seen in a lot of writers, but it drew me in and I appreciated it throughout the book.
I would highly recommend this book to anyone looking to get a new take on innovation, you never know, it may just change the way you do things within your own life!
If this book sounds like something you would like in your own library you can find it on Amazon!
All opinions expressed in this review are my own and not influenced in any way by the company. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider. Please refer to this site's Terms of Use for more information. I have been compensated or given a product free of charge, but that does not impact my views or opinions.
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