SUMMER READING HEATS UP AS KIDS BREAK THE SCHOLASTIC SUMMER CHALLENGE™ READING WORLD RECORD!

This summer, Scholastic, together with Reading Is Fundamental (RIF) and the National Summer Learning Association, challenged kids to Read for the World Record, to help keep kids reading and learning all summer long. Launched on April 30, the Scholastic Summer Challenge asked kids to log their minutes spent reading and attempt to break the current Scholastic World Record of 35,846,094 minutes logged. This year, more than 78,000 children from more than 4,000 schools easily smashed the world record, reading a whopping 37,095,208 minutes - with six weeks left to take the world record for summer reading to new heights!

“It’s exciting to see that so many children and families have made summer reading a priority, breaking the record so quickly,” said Francie Alexander, Chief Academic Officer, Scholastic, the world’s largest publisher and distributor of children’s books and a leader in educational technology. “Summer reading is vital to helping kids be successful in school – when kids read four or more books over the summer, they are less likely to fall victim to the ‘Summer Slide,’ the common loss of skills due to being out of school for summer break.” 

With the Scholastic Summer Challenge, kids ages eight and up find great books and log their reading minutes, earning virtual rewards and contributing minutes logged toward their school’s total.  At the end of the summer, the top 20 schools with the most minutes logged will be featured in the 2011 edition of the Scholastic Book of World Records. There’s still plenty of time for kids to join and start logging minutes for their school today.

In addition to logging minutes to Read for the World Record, kids can also play book-themed games, create and share book wish lists, and chat about books with other readers on the Summer Challenge message boards. On behalf of all the readers participating in the Summer Challenge, Scholastic will make a donation of 50,000 books to kids in need through Reading Is Fundamental, a children’s literacy non-profit.

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