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Friday, July 9, 2010

Disney’s.com U Rock is back for third U Rock Summer!


Back for its third rockin’ summer on Disney.com, U Rock is a popular user-generated content (UGC ) summer promotion that celebratest the inner rock star in all of us.  U Rock gives fans the opportunity to create their own music videos set to songs from popular Disney artists and post their original videos on the U Rock site (www.Disney.com/URock).  The most popular U Rock video finalists, voted on by fans, will win amazing prizes like the chance to meet the Jonas Brothers and Demi Lovato. 

How it Works
Kids can download a :30 song clip from a Disney Music artist to create and upload their own music videos. The videos are posted in a gallery on the U Rock site for viewing. Finalist videos are chosen by Disney.com, and guests vote on the (4) Grand Prize winners for each one of the songs. This year’s U Rock songs and grand prizes include:

·         Phineas and Ferb “Backyard Beach”
Winner will come to Los Angeles to be a voice in an upcoming episode of Phineas and Ferb. 

·         JONAS “LA Baby (Where Dreams Are Made Of)”
Winner will travel to LA for a tour of some of the local sites featured in JONAS LA and cap it off by meeting Kevin, Joe and Nick. 

·         Allstar Weekend “Dance Forever”
Winner will head to LA where they will be the star in a weekend of fun including a musical jam session with Allstar Weekend and a $1000 shopping spree from Disney Stores. 

In addition to the grand prizes, other prizes will be awarded by Disney.com in the following categories:
·         Awww…some! (Cutest video)
·         Mega Pipes (Best singing)
·         Sweet Groove Alll-Star (Best dancing)
·         Tricked Out (Best graphics)

Timing
·         Upload & Watch Videos:  July 7 – August 23
·         Vote:  August 31 – September 12
·         Winners Announced:  September 16
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