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Monday, October 18, 2010

THQ & Nickelodean to Make Spongebob Squarepants Video Games

THQ Inc. (NASDAQ:THQI) and Nickelodeon today announced that they have entered into a new multi-year, licensing agreement, granting THQ the worldwide rights to develop and publish video games based on the highly popular SpongeBob SquarePants franchise.  Nickelodeon’s SpongeBob SquarePants has been the No. 1 animated program among kids ages 2 to 11 for more than seven consecutive years.

Under the new agreement, THQ has the right to develop and publish interactive games based on the SpongeBob SquarePants property for the Sony PlayStation®3, Nintendo Wii™ and Microsoft Xbox 360® consoles, the Nintendo DS™ and Sony PSP® handheld systems, and the Xbox LIVE® for the Xbox 360® video game system, PlayStation®Network and Nintendo Wii™ Virtual Console online gaming portals.  Scheduled for release in 2011, the first game to be developed under this agreement is being designed to take advantage of the unique capabilities of Nintendo 3DS™, THQ’s highly anticipated uDraw™ GameTablet™ for Wii™, and Kinect™ for Xbox 360®, no controller required.

“Over the last eight years, THQ has been creating quality gaming experiences based on everyone’s favorite animated character who lives in a pineapple under the sea,” said Martin Good, THQ Executive Vice President, Kids, Family, Casual and Global Online Services.  “We are pleased to continue our long-standing relationship with Nickelodeon and excited to deliver more SpongeBob SquarePants video game offerings for the multitude of fans worldwide.” 

“THQ has consistently demonstrated the ability to seamlessly bring the world of SpongeBob SquarePants to life in the interactive space with quality titles that are memorable and engaging for gamers of all ages,” said Manuel Torres, Senior Vice President, Global Toys, Video Games & Consumer Electronics, Nickelodeon Consumer Products. “We look forward to introducing the next SpongeBob game adventure via THQ’s innovative new platform, the uDraw GameTablet for Wii, which will bring the gaming experience to another exciting level.”

THQ has been developing video games based on SpongeBob SquarePants since 2002, and recently launched top performing titles across all genres, such as SpongeBob Boating Bash (2010) and SpongeBob Truth or Square (2009).*  Global life-to-date games shipped for all published SpongeBob video game titles total more than 29 million units.  For more information on previously released SpongeBob titles, please visit http://www.thq.com/


*Source:  NPD Group

About THQ
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products can be found at http://www.thq.com/. THQ, uDraw, uDraw GameTablet and their respective logos are trademarks and/or registered trademarks of THQ Inc.


About Nickelodeon
Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com/. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.

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