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Friday, May 14, 2010

Weekly Buzz.... Important things going on that impact you and your family!

Nestle Cherry Raisinets_character.jpgNestle has created a whole online cartoon based on the Raisinets. Each of the flavors (raisin, cranberry and cherry) are their own character. With the recent announcement of new Nestle Cherry Raisinets, “Cherry” was just added to the storyline. You can check out the webisodes on the Raisinets YouTube channel here. Cherry enters the storyline at episode 5 of this season where she performs the “Antioxidance” in Los Veggies (the food version of Los Vegas).

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I just wanted to flag the below email containing a link to some cool science experiments for parents can do with their kids. It’s part of the Boehringer Ingelheim Science Quest initiative, a nationwide effort to promote science education. Hope you check it out!


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In celebration of National Bike Month during May, Walmart is offering free shipping and free assembly on ALL bikes purchased online at Walmart.com. In addition, customers who purchase Cruiser bikes on Walmart.com during the month of May will receive a free $20.00 e-Gift card.*
Free assembly is always available on all bikes purchased in Walmart stores. From now through Memorial Day (May 31), customers are invited to take their bike purchased from Walmart.com in May to the bike department of their local Walmart store for free assembly.

Also in Walmart stores, customers will find Rollback savings up to 30% on select bikes from Schwinn, Huffy and more. 

Bike-to-Work Week officially kicks off next week (May 17-21). With a variety of daily biking events and celebrations being held around the country, we hope these limited-time special offers will be of interest to you - especially if you have any timely stories in the works about Bike Month.

* The $20 eGift Card offer is only available through May 31st, 2010 on Cruiser bikes sold online at Walmart.com. 
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The Company Store, a home brand known for its comfort and design since 1911, announced today the launch of their “Ultimate Slumber Party” video contest.  Geared towards college students, ages 18 to 22, the contest requires participants to write, perform and upload a video of an original, rockin’ lullaby for a chance to win a bevy of prizes including scholarships and dorm room makeovers with bedding from the company’s new campus collection, launching April 20, 2010.

College students account for more than $50 billion in spending annually, and when it comes to decorating their first living space, the dorm room, they are making most of the purchasing decisions.  “Our goal with this campaign is to bring awareness of our brand to this audience while providing these hardworking students with a fun, engaging outlet to express themselves through music and dorm room decor,” says Francie Nguyen, President of The Company Store.

The Company Store’s “Ultimate Slumber Party” micro site, www.ultimateslumberparty.com, will launch April 20, 2010, and participants can submit videos through June 30, 2010.  All entries will be reviewed by a panel of executives from The Company Store and will be judged on set criteria including cleverness, humor, and most importantly, originality. 

Five winners will be selected.  Two runners-up will receive a room makeover kit; the second prize winner will receive a room makeover kit plus $500 to apply towards course books; and the first prize winner will receive a $5,000 scholarship and room makeover kit.  One grand prize winner and three of their closest friends will celebrate with the ultimate slumber party in Panama City Beach, Florida.

The Grand Prize package includes air and hotel suite for 5 days/4 nights*, food and back-to-school care packages.  The hotel suite will be re-outfitted with The Company Store’s new campus collection.  Additionally, the winner's video will be prominently displayed on the The Company Store’s main web site, which receives 600,000 unique visitors monthly.

To enter, log on to www.ultimateslumberparty.com.  To schedule an interview with a representative from The Company Store, please contact Lance Buckley at 212.243.1431 or lance@piercemattie.com

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